PRINCESS DAD
| Title | PRINCESS DAD |
| Brand | McDONALD'S |
| Product / Service | McDELIVERY SERVICE |
| Category | A08. Retail stores, restaurants & fast food outlets |
| Entrant | LEO BURNETT GROUP MANILA, THE PHILIPPINES |
| Entrant Company | LEO BURNETT GROUP MANILA, THE PHILIPPINES |
| Advertising Agency | LEO BURNETT GROUP MANILA, THE PHILIPPINES |
| Media Agency | STARCOM MEDIAVEST GROUP PHILIPPINES Makati City, THE PHILIPPINES |
| Production Company | PABRIKA Makati City, THE PHILIPPINES |
Credits
| Name | Company | Position |
|---|---|---|
| Kenneth Yang | Golden Arches of the Philippines | Presiden and CEO |
| Margarita Torres | Golden Arches of the Philippines | Senior Vice President for Marketing |
| Christina Lao | Golden Arches of the Philippines | Marketing Manager |
| Cholo Perreras | Golden Arches of the Philippines | Senior Product Manager |
| Andrea Santos | Golden Arches of the Philippines | Brand Assistant |
| Raoul Panes | Leo Burnett Manila | Chief Creative Director |
| Alvin Tecson | Leo Burnett Manila | Creative Director |
| Spiro Barroga | Leo Burnett Manila | Art Director |
| Donny Dingcong | Leo Burnett Manila | Account Management Director |
| Judy Buenviaje | Leo Burnett Manila | Group Account Director |
| Chacha Salem | Leo Burnett Manila | Account Executive |
| Joy Santos | Leo Burnett Manila | Planner |
| Film Pabrika | Film Pabrika | Production Company |
| Joel Limchoc | Film Pabrika | Director |
| Steve Vesagas | Leo Burnett Group Manila | Producers |
| Hit Production | Hit Productions | Sound Company |
| Cey Ponferrada | Leo Burnett Manila | Planner |
| Lester Parulan | Leo Burnett Manila | Producer |
Brief Explanation
A burly Filipino househusband bonds with his two young daughters through fairytale play-acting--complete with costumes and makeshift props. Their playtime goes well into mealtime. A McDelivery ensures that the father doesn’t have to break the bonding because he has to prepare meals. The delivery guy is caught off-guard by the father’s princess costume.