Title | WONDER CORE: ABS TRAINING JUST BY FALLING OVER |
Brand | OAK LAWN MARKETING |
Product / Service | WONDER CORE |
Category | A09. Travel, Transport & Tourism, Entertainment & Leisure |
Entrant | HAKUHODO Tokyo, JAPAN |
Entrant Company | HAKUHODO Tokyo, JAPAN |
Advertising Agency | HAKUHODO Tokyo, JAPAN |
Media Agency | HAKUHODO DY MEDIA PARTNERS Tokyo, JAPAN |
Production Company | TYO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Genya Sunouchi | Hakuhodo DY Media Partners | Creative Director |
Mio Nakatsuka | HAKUHODO Inc. | Planner |
Takeshi Fukui | HAKUHODO Inc. | Planner |
Kentaro Harano | HAKUHODO Inc. | Art Director |
Toshinori Honobe | HAKUHODO Inc. | Account Exective |
Kei Matsui | HAKUHODO Inc. | Account Exective |
Ryosuke Shoji | HAKUHODO Inc. | Account Exective |
Atsushi Tachikawa | TYO Inc. | Producer |
Hideyuki Takagi | TYO Inc. | Production Manager |
Kenji Takeda | TYO Inc. / ID Division | Producer |
Naoyuki Araki | TYO Inc. / ID Division | Planner |
Ikuno Nakakura | TYO Inc. / ID Division | Designer |
Hirofumi Tsukamoto | TYO Inc. / ID Division | Technical Manager |
Takashi Obinata | TYO Inc. / ID Division | Production Manager |
Kanako Nakagawa | TYO Inc. / ID Division | Production Manager |
Kikuchi Hiroshi | THE DIRECTORS GUILD Inc. | Director |
Shigeki Akiyama | copain Inc. | Cameraman |
Kosuke Sakurai | Freelance | Lighting |
Etsuko Akiba | Freelance | Ar |
Toru Midorikawa | MELODY PUNCH Inc. | Music |
A comical TVCM was produced using various scenes of falling over, from everyday life as well as the not-so-ordinary, to illustrate the product feature of "train the abdominal muscles simply by falling over." Turned into a popular series, a summer version, winter version, and even a new product version were produced. Sales increased explosively each time a new version was released.