Title | STORY OF PEOPLE WHO BECAME STARS |
Brand | KB CARD |
Product / Service | STARSHOP |
Category | B02. Viral Film |
Entrant | J. WALTER THOMPSON KOREA Seoul, SOUTH KOREA |
Entrant Company | J. WALTER THOMPSON KOREA Seoul, SOUTH KOREA |
Advertising Agency | J. WALTER THOMPSON KOREA Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Gyoo Yong Oh | JWT ADventure | CCO |
JinCheol Park | JWT ADventure | CD |
JiHoon Kim | JWT ADventure | AD |
Sangkyu Lee | JWT ADventure | CW |
JinMin Kim | JWT ADventure | AD |
Viral video of ‘Story of people who became stars’ was created based on the ideas of mystery movie’s preview video. HyeJa Kim, who is a typical mom image that everyone loves in Korea, is giving an interview like as some other characters’ mom. She is recalling memories of their childhood or past. They always have called out ‘One more time’ unconditionally. The question arises why they always have shouted out ‘One more time’ And the last scene give the reason with a exhilarating reversal. They become a starshop’s manager finally. The film is delivering the message that Srarshop’s benefit is ‘One more time’ and exposing the brand.