Title | FOCUS ON FULL FRAME |
Brand | NIKON |
Product / Service | D750 CAMERA |
Category | A03. Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual |
Entrant | J. WALTER THOMPSON KOREA Seoul, SOUTH KOREA |
Entrant Company | J. WALTER THOMPSON KOREA Seoul, SOUTH KOREA |
Advertising Agency | J. WALTER THOMPSON KOREA Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Gyoo Yong Oh | JWT ADventure | CCO |
Chan Kim | JWT ADventure | CD |
Seungkook Kang | JWT ADventure | CD |
Kyujung Lee | JWT ADventure | CD |
Sungkook Lee | JWT ADventure | CW |
The key word is full frame as a most standards to separate out professional model and diffusion model. While traveling for getting landscape photography, a guy who has near-professional photograph technique was caught in the sudden shower. When taking brief shelter from rain under the eaves, he came across wives making natural dyes in traditional Korean village, and snapped a vivid picture of their images even splattering water drops by high-performance camera. This film is conveying the message about not only Nikon’s excellent Auto-focus feature, but also comfortable & high-class tone and manner. It brings more credibility to the message.