HEDGEHOG MAN
| Title | HEDGEHOG MAN |
| Brand | KYORAKU ENTERTAINMENT RETAILS |
| Product / Service | SUNSHINESAKAE |
| Category | A08. Retail stores, restaurants & fast food outlets |
| Entrant | DRILL Tokyo, JAPAN |
| Entrant Company | DRILL Tokyo, JAPAN |
| Advertising Agency | DRILL Tokyo, JAPAN |
| Advertising Agency 2 | ASATSU-DK Tokyo, JAPAN |
| Production Company | DANCE NOT ACT Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Kazuya Nakajima | Drill inc. | Creative Director |
| Kazuya Nakajima | Drill | Copywriter |
| Kazuya Nakajima | Drill | Art Director |
| Yasushi Kanda | ADK | Copywriter |
| Yasushi Kanda | ADK | Art Director |
| Toshitaka Nasu | ADK | Account Director |
| Kunio Inagaki | ADK | Account Director |
| Osamu Enari | Drill | Chief Operating Officer |
| Akira Kagami | Drill | Film Producer |
| Wataru Sato | Dance Not Act | Director |
| SHUHEI ONAGA | Dance Not Act | Cinematographer |
| TORU SAITO | Dance Not Act | Gaffer |
| Yoshitaka Honda | Dance Not Act | Editor |
| Takahiro Uchida | Dance Not Act | Editor |
| ATSUSHI FUKUDA | Dance Not Act | Executive Film Producer |
| Ysuyuki Hori | Dance Not Act | Film Producer |
| Toshiaki Araake | Dance Not Act | Production Manager |
| Yasushi Kawamura | Dance Not Act | Production Manager |
| Shoichiro Matsuoka | Imagica | Special Effects |
| Yuichi Shibata | Imagica | Special Effects |
Brief Explanation
Sunshinesakae prepares the lowest bargains in Nagoya-the 3rd largest city in Japan for young men. We wanted to create a spot for targets who loved low price clothes. The spot shows that a strange man apploaches sale’s floor with curious strategy in order to survive this “warzone” and to get good bargains. In this film, a man become a “hedgehog”, aiming to attack other fighters by sticking. What’s your battle plan?