Title | FORSKOHLII |
Brand | DHC CORPORATION |
Product / Service | DHC FORSKOHLII |
Category | A04. Cosmetics, Beauty, Toiletries and Pharmacy |
Entrant | HAKUHODO Tokyo, JAPAN |
Entrant Company | HAKUHODO Tokyo, JAPAN |
Advertising Agency | HAKUHODO Tokyo, JAPAN |
Production Company | AOI PRO. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Shinichiro Hashizume | HAKUHODO Inc. | Creative Director |
Shin Nagashima | HAKUHODO Inc. | Art Director |
Gen Sakuramachi | HAKUHODO Inc. | |
Sayaka Muramatsu | Freelance | Planner |
Takayuki Yamazaki | AOI Pro. | Producer |
Susumu Hirama | AOI Pro. | Producer |
Yohei Fujita | AOI Pro.inc | Production Manager |
Yoshinari Kamiya | Kamiya Office | Director |
Mikio Hasui | Mikio HASUI Photographs | Cameraman |
Norikiyo Fujii | Fujii Office | Lighting |
Hidetoshi Matsuura | CRAWL | Editor(on line) |
Hirokazu Okamoto | PPC | Editor(off line) |
Tadao Tasai | Freelance | Mixer |
Yuichi Sakaguchi | P-CAMP | Music |
The aim was to make an impact. Japan is a country where being on a diet is so popular there are tons of relevant methods and ads flooding in. Our goal was not to be buried in but to stand out among them, give easy explanation, and let the audience understand with their right brain intuitively, not with their left one. We also encouraged them to share it on SNS.