Brief Explanation

The best advertising is the truth told well. Compared to almost all tourist destinations in the world, with a population of just 16,000 people, The Cook Islands are the smallest. So we’re less developed in a good way. We haven’t been overrun by tourists and still retain an innocence. The locals are friendly and welcoming, they don’t have a tourist fatigue or use hard sell. Tourists have the freedom to go where they want and explore, locals even feeling its their duty to care and protect them. Relatively uncrowded, there is no stress getting around, everything is so accessible. Due to our small size and remote location, we are a paradise as yet untouched by the drawbacks of modern life. Yet takes longer and is more expensive to get here, so we have to create advertising that creates this feeling in an instant. Hence why we told the story through 12 year old local boys we cast on the island. In world terms, we’re like the teenagers of the Pacific.