SUMMONER’S WAR

TitleSUMMONER’S WAR
BrandCOM2US
Product / ServiceCOM2US
CategoryA09. Travel, Transport & Tourism, Entertainment & Leisure
EntrantTBWA\KOREA Seoul, SOUTH KOREA
Entrant Company TBWA\KOREA Seoul, SOUTH KOREA
Advertising Agency TBWA\KOREA Seoul, SOUTH KOREA
Production Company GOLMOK IDEA&FILM Seoul, SOUTH KOREA

Credits

Name Company Position
Joonho Park TBWA KOREA Creative Director
Sunghyuk Hong TBWA KOREA Copywriter
Jinwoong Heo TBWA KOREA Copywriter
Sungkyu Kim TBWA KOREA Art Director
Kwangyong Lee TBWA KOREA Agency Producer
Jaehwan Kim TBWA KOREA Account Director
Jaehyun Kim TBWA KOREA Account Manager
Miri Kim TBWA KOREA Account Manager
Joowon, Kim Golmok Idea & Film Director

Brief Explanation

We focused on the characters of the game, the monsters, and tried to bring them in an attractive way to the users, which led to the actual download of the game. The monsters training extensively before participating in the combats within the game were brought to life through high-quality 3D and real-life images, which enabled the users to build emotional attachment and sense of affection with the characters.