Title | SUMMONER’S WAR |
Brand | COM2US |
Product / Service | COM2US |
Category | A09. Travel, Transport & Tourism, Entertainment & Leisure |
Entrant | TBWA\KOREA Seoul, SOUTH KOREA |
Entrant Company | TBWA\KOREA Seoul, SOUTH KOREA |
Advertising Agency | TBWA\KOREA Seoul, SOUTH KOREA |
Production Company | GOLMOK IDEA&FILM Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Joonho Park | TBWA KOREA | Creative Director |
Sunghyuk Hong | TBWA KOREA | Copywriter |
Jinwoong Heo | TBWA KOREA | Copywriter |
Sungkyu Kim | TBWA KOREA | Art Director |
Kwangyong Lee | TBWA KOREA | Agency Producer |
Jaehwan Kim | TBWA KOREA | Account Director |
Jaehyun Kim | TBWA KOREA | Account Manager |
Miri Kim | TBWA KOREA | Account Manager |
Joowon, Kim | Golmok Idea & Film | Director |
We focused on the characters of the game, the monsters, and tried to bring them in an attractive way to the users, which led to the actual download of the game. The monsters training extensively before participating in the combats within the game were brought to life through high-quality 3D and real-life images, which enabled the users to build emotional attachment and sense of affection with the characters.