LAMPAUI DIRIMU NERDY GIRL
| Title | LAMPAUI DIRIMU NERDY GIRL |
| Brand | YAMAHA INDONESIA MOTOR MANUFACTURING |
| Product / Service | YAMAHA INDONESIA MOTOR MANUFACTURING |
| Category | A07. Cars & Automotive Services |
| Entrant | AOI ASIA INDONESIA Jakarta, INDONESIA |
| Entrant Company | AOI ASIA INDONESIA Jakarta, INDONESIA |
| Advertising Agency | J. WALTER THOMPSON JAKARTA, INDONESIA |
| Production Company | AOI ASIA INDONESIA Jakarta, INDONESIA |
Credits
| Name | Company | Position |
|---|---|---|
| Ivan Hadywibowo | J. Walter Thompson Jakarta | Chief Creative Officer |
| Leonard Wiguna | J. Walter Thompson Jakarta | Creative Director |
| Erwin Santoso | J. Walter Thompson Jakarta | Creative Group Head |
| Jonathan Nata | J. Walter Thompson Jakarta | Art Director |
| Arsyad | J. Walter Thompson Jakarta | Copywriter |
| Yutha Oktavina | J. Walter Thompson Jakarta | Agency Producer |
| Hideya Saishu | AOI Pro. | Film Director |
| Treiny Aziz | PT.AOI ASIA INDONESIA | Executive Producer |
| Pandu Dewonoto | PT.AOI ASIA INDONESIA | Producer |
| Hiroo Uwabo | PT.AOI ASIA INDONESIA | Technical Advisor |
Brief Explanation
"Lampaui Dirimu" is the main concept word of this TV commercial campaign and target at youth and it means "Exceed Yourself" in Indonesian language. This female high school student looks like a shy girl and a nerd, but she actually is very skillful doing BMX tricks. This office employee looks fat, but he is actually very skillful doing a routine of Men's Ring Gymnastic. Yamaha supports the spirit of the youth in exceeding their limits, doing something incredible.