LIVE NO NEGATIVE

TitleLIVE NO NEGATIVE
BrandDAINIK BHASKAR
Product / ServiceNEWSPAPER PUBLICATION
CategoryB01. Internet Film
EntrantORCOMM Indore, INDIA
Entrant Company ORCOMM Indore, INDIA
Advertising Agency ORCOMM Indore, INDIA
Production Company BASTA FILMS Indore, INDIA

Credits

Name Company Position
Amit Koserwal ORCOMM Advertising Pvt. Ltd. Chief Creative Officer
Kavita Koserwal ORCOMM Advertising Pvt. Ltd. Chief Executive Officer
Divyansh Ganjoo Basta Films Director
Mahima Sharma Basta Films Managing Partner
Arpit Dawani Basta Films Production Manager
Akhilesh Independent Director of Photography
Keyur Dekate Basta Films Editor

Brief Explanation

The Live No Negative film deals with our subconscious inclination towards interpreting situations in a negative sense. A lot of it has to do with the widespread distrust in the society owing to the crime (against self and others) and the way it is reported in the media. The film portrays four different situations in a manner that leads the viewer to subconsciously believe that something negative is about to take place. The film further puts the onus of negative thinking onto the viewers by asking them to choose if they wish to see the end or not. On choosing yes, all four situations reveal a positive ending and the viewer is left with a smile on his/her face and a strong message to reflect upon.

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