THE DOLMIO PEPPER HACKER

Bronze Spike
TitleTHE DOLMIO PEPPER HACKER
ClientMARS FOOD AUSTRALIA
Product / ServiceDOLMIO
CategoryB02. Viral Film
EntrantCLEMENGER BBDO SYDNEY, AUSTRALIA
Entrant Company CLEMENGER BBDO SYDNEY, AUSTRALIA
Advertising Agency CLEMENGER BBDO SYDNEY, AUSTRALIA
Media Agency STARCOM MEDIAVEST GROUP Sydney, AUSTRALIA

Brief Explanation

A filmed social experiment with an innovative invention designed to raise awareness that technology has hijacked family dinnertime, and trigger people to reassess their use of technological devices during dinnertime. The engaging reactions and cutting edge nature of the technology were strategically incorporated to ensure it was both compelling and sharable in nature. A call to action was included encouraging our audience to help the brand, Dolmio, shine a light on the problem and inspire families to have tech-free dinnertimes.

Credits

Name Company Position
Paul Nagy Clemenger BBDO Sydney Executive Creative Director
Luke Hawkins Clemenger BBDO Sydney Creative Director
Ben Smith Clemenger BBDO Sydney Creative Director
Hadleigh Sinclair Clemenger BBDO Sydney Copywriter
Jack Delmonte Clemenger BBDO Sydney Art Director
Brendan Forster Clemenger BBDO Sydney Head of Creative Technology
Kit Landsdell Clemenger BBDO Sydney Planning Director
Madeleine Marsh Clemenger BBDO Sydney Group Account Director
Nick Alcock Clemenger BBDO Sydney Account Manager
Denise McKeon Clemenger BBDO Sydney Head of Integrated Production
Robin Sung Clemenger BBDO Sydney Content Director
Anabel Jewers Clemenger BBDO Sydney Content Manager
Tim Mcpherson Clemenger BBDO Sydney Head Of Craft
Daniel Mortensen Clemenger BBDO Sydney Senior Designer
George Tyler Freelance Content Editor
Anthony Tiernan Clemenger BBDO Sydney Sound Engineer
Toby Royce Clemenger BBDO Sydney Editor
Kirstin Lees Clemenger BBDO Sydney Producer
Toby Clark Porter Novelli Social Planner
Pollen Pollen Tech Production Partner
Tom Russell, Katrina Jarratt Clemenger BBDO Sydney Additional Creative team
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