Title | MUD DOLL |
Brand | SINGAPORE KINDNESS MOVEMENT |
Product / Service | KINDNESS |
Category | B02. Viral Film |
Entrant | 3-SIXTY BRAND COMMUNICATIONS Singapore, SINGAPORE |
Entrant Company | 3-SIXTY BRAND COMMUNICATIONS Singapore, SINGAPORE |
Advertising Agency | 3-SIXTY BRAND COMMUNICATIONS Singapore, SINGAPORE |
Production Company | MOMENTUM Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Stephen Choy | 3-Sixty Brand Communications | Executive Director |
Cindy Tay | 3-Sixty Brand Communications | Client Service Director |
David Khong | 3-Sixty Brand Communications | Creative Director |
Daphnie Chong | 3-Sixty Brand Communications | Associate Account Director |
Collin Kam | 3-Sixty Brand Communications | Senior Copywriter |
A heartwarming and inspirational story about a little girl who tries to help an older lady, who rejects her. Day after day, the girl continues to try to help, even if it's simply by offering words of encouragement as the old lady goes about her laborious tasks. These persistent efforts eventually led to a change of heart in the old lady. She accepts the girl's help, but merely a day later, the girl is suddenly hospitalised for dengue fever. The old lady seeks out the girl in hospital and offers her own words of encouragement, as well as a gift...