MUD DOLL

TitleMUD DOLL
BrandSINGAPORE KINDNESS MOVEMENT
Product / ServiceKINDNESS
CategoryB02. Viral Film
Entrant3-SIXTY BRAND COMMUNICATIONS Singapore, SINGAPORE
Entrant Company 3-SIXTY BRAND COMMUNICATIONS Singapore, SINGAPORE
Advertising Agency 3-SIXTY BRAND COMMUNICATIONS Singapore, SINGAPORE
Production Company MOMENTUM Singapore, SINGAPORE

Credits

Name Company Position
Stephen Choy 3-Sixty Brand Communications Executive Director
Cindy Tay 3-Sixty Brand Communications Client Service Director
David Khong 3-Sixty Brand Communications Creative Director
Daphnie Chong 3-Sixty Brand Communications Associate Account Director
Collin Kam 3-Sixty Brand Communications Senior Copywriter

Brief Explanation

A heartwarming and inspirational story about a little girl who tries to help an older lady, who rejects her. Day after day, the girl continues to try to help, even if it's simply by offering words of encouragement as the old lady goes about her laborious tasks. These persistent efforts eventually led to a change of heart in the old lady. She accepts the girl's help, but merely a day later, the girl is suddenly hospitalised for dengue fever. The old lady seeks out the girl in hospital and offers her own words of encouragement, as well as a gift...

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