IDIOTS

TitleIDIOTS
BrandSINGAPORE KINDNESS MOVEMENT
Product / ServiceNEIGHBOURLINESS
CategoryA15. Charities, Public Health, Safety & Awareness Messages
Entrant3-SIXTY BRAND COMMUNICATIONS Singapore, SINGAPORE
Entrant Company 3-SIXTY BRAND COMMUNICATIONS Singapore, SINGAPORE
Advertising Agency 3-SIXTY BRAND COMMUNICATIONS Singapore, SINGAPORE
Production Company MOMENTUM Singapore, SINGAPORE

Credits

Name Company Position
Stephen Choy 3-Sixty Brand Communications Executive Director
Cindy Tay 3-Sixty Brand Communications Client Service Director
David Khong 3-Sixty Brand Communications Creative Director
Ludwig Chen 3-Sixty Brand Communications Account Manager
Collin Kam 3-Sixty Brand Communications Senior Copywriter

Brief Explanation

A Singaporean lady is settling into her night-time routine of getting some marking done (she is a teacher by profession), but is suddenly interrupted by a cacophony of noises. These noises are from her neighbours – she lives in a government flat, as does over 80% of the population. Increasingly frustrated, she storms out of the house to seek out and confront her noisy neighbours. But when she finds out the real reasons behind the noises, she has a change of heart...