MDM NORAINI

TitleMDM NORAINI
BrandPHILIPS ELECTRONICS SINGAPORE
Product / ServicePHILIPS AIRFRYER
CategoryB01. Internet Film
EntrantIRIS WORLDWIDE Singapore, SINGAPORE
Entrant Company IRIS WORLDWIDE Singapore, SINGAPORE
Advertising Agency IRIS WORLDWIDE Singapore, SINGAPORE
Media Agency CARAT ASIA PACIFIC Singapore, SINGAPORE
Production Company FREEFLOW PRODUCTIONS SINGAPORE, SINGAPORE

Credits

Name Company Position
Ed Cheong iris worldwide Creative Director
Shawn Foo iris worldwide Creative Group Head
Sylvester Poh iris worldwide Senior Creative
Adam Yeo iris worldwide Senior Creative
Jessica Chow iris worldwide Creative
Kenneth Chia iris worldwide Senior Creative
Woon Chien Chng iris worldwide Creative
Mark Hadfield iris worldwide Planning Director
Shinyi Ng iris worldwide Account Manager
Francesca Babet iris worldwide Business Director
Alan Cai Freeflow Productions Director

Brief Explanation

For the first time, an elderly mother tried using an Airfryer to create her (now a working adult) son's favourite food. And for the first time, she cooked up an unforgettable surprise for him - as his favourite food was packed, delivered by Philips to him at his workplace. The surprise was streamed live between mother and son. His affirmation and emotional reaction to the heartwarming delivery proved that while cooking with air is new, a mother's love never gets old.

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