Title | MDM NORAINI |
Brand | PHILIPS ELECTRONICS SINGAPORE |
Product / Service | PHILIPS AIRFRYER |
Category | B01. Internet Film |
Entrant | IRIS WORLDWIDE Singapore, SINGAPORE |
Entrant Company | IRIS WORLDWIDE Singapore, SINGAPORE |
Advertising Agency | IRIS WORLDWIDE Singapore, SINGAPORE |
Media Agency | CARAT ASIA PACIFIC Singapore, SINGAPORE |
Production Company | FREEFLOW PRODUCTIONS SINGAPORE, SINGAPORE |
Name | Company | Position |
---|---|---|
Ed Cheong | iris worldwide | Creative Director |
Shawn Foo | iris worldwide | Creative Group Head |
Sylvester Poh | iris worldwide | Senior Creative |
Adam Yeo | iris worldwide | Senior Creative |
Jessica Chow | iris worldwide | Creative |
Kenneth Chia | iris worldwide | Senior Creative |
Woon Chien Chng | iris worldwide | Creative |
Mark Hadfield | iris worldwide | Planning Director |
Shinyi Ng | iris worldwide | Account Manager |
Francesca Babet | iris worldwide | Business Director |
Alan Cai | Freeflow Productions | Director |
For the first time, an elderly mother tried using an Airfryer to create her (now a working adult) son's favourite food. And for the first time, she cooked up an unforgettable surprise for him - as his favourite food was packed, delivered by Philips to him at his workplace. The surprise was streamed live between mother and son. His affirmation and emotional reaction to the heartwarming delivery proved that while cooking with air is new, a mother's love never gets old.