NOTHING TO SEE

Short List
TitleNOTHING TO SEE
BrandCHENNAI LIVER FOUNDATION
Product / ServiceORGAN DONATION
CategoryA15. Charities, Public Health, Safety & Awareness Messages
EntrantHOGARTH & OGILVY Bangalore, INDIA
Entrant Company HOGARTH & OGILVY Bangalore, INDIA
Advertising Agency HOGARTH & OGILVY Bangalore, INDIA
Production Company BWP TOTEM PRODUCTIONS Mumbai, INDIA

Credits

Name Company Position
Steven Hough H&O Executive Creative Director
Kiran Ramamurthy H&O Senior Vice President - Account Management
Ajith Emmanuel H&O Copywriter
Sujth Bose A G H&O Art Director
Siddhartha Ramakrishna H&O Account Supervisor
Unnikrishnan R H&O Creative Controller
Sarvesh Shingre BWP Totem Assistant Producer
Melvin Saldanha BWP Totem Sound Engineer
Janani Ravichandran BWP Totem Producer
Raja Krishna Menon BWP Totem Producer

Brief Explanation

The commercial was designed to create awareness about a cause the Indian Public has been turning a blind eye to. Eye donation. We wanted to remind people that when they die and are in a coffin, there’s nothing to see. So we made a commercial that was completely black throughout. To add to the drama, the background had the ambient sound of a funeral. It was a fresh and engaging way of communicating our message. What better way to talk about eye donation than with a commercial no one could see.