SINGLE OR DOUBLE?
| Title | SINGLE OR DOUBLE? |
| Brand | UNI-PRESIDENT |
| Product / Service | CAFÉ EN SEINE |
| Category | B01. Internet Film |
| Entrant | ADK TAIWAN, CHINESE TAIPEI |
| Entrant Company | ADK TAIWAN, CHINESE TAIPEI |
| Advertising Agency | ADK TAIWAN, CHINESE TAIPEI |
| Production Company | FISH FILM PRODUCTIONS Taipei, CHINESE TAIPEI |
Credits
| Name | Company | Position |
|---|---|---|
| Richard Yu | ADK Taiwan | Chief Creative Officer |
| Ken Liu | ADK Taiwan | Creative Director |
| Ken Liu | ADK Taiwan | Copywriter |
| Maggie | ADK Taiwan | Copywriter |
| Alex Lin | ADK Taiwan | Copywriter |
| Richard Yu | ADK Taiwan | Art Director |
| Nan Chen | ADK Taiwan | Art Director |
| Josh Shih | ADK Taiwan | Art Director |
| Ivy Lien | ADK Taiwan | Agency Producer |
| Ging Zim Lo | Fish Film Production | Director |
Brief Explanation
"Café en Seine" had always shot commercials in France for the true French romantic atmosphere. However, its overt portrayal of French-ness has lost relevance in today. According to our observation, the new customer generation no longer favors exoticism. They prefer and resonate with local things and daily life topics because it’s more close to them. Based on this, we try to connect the brand’s “Frenchness” to our consumers, and developed a Taiwanese-French style of romance.