Title | THE WHITSUNDAYS - EVERY SHADE OF PERFECT |
Brand | TOURISM & EVENTS QUEENSLAND |
Product / Service | TOURISM |
Category | A09. Travel, Transport & Tourism, Entertainment & Leisure |
Entrant | THE HALLWAY Sydney, AUSTRALIA |
Entrant Company | THE HALLWAY Sydney, AUSTRALIA |
Advertising Agency | THE HALLWAY Sydney, AUSTRALIA |
Media Agency | DENTSU MITCHELL Brisbane, AUSTRALIA |
Production Company | UNCANNY VALLEY Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Simon Lee | The Hallway | Executive Creative Director/Director |
Steven Hey | The Hallway | Copywriter |
Dylan Soopramania | The Hallway | Art Director |
Emma Digiacomo | The Hallway | Group Account Director |
Annabelle Pocock | The Hallway | Account Director |
Tanya Andrews | The Hallway | Producer |
Bruce Allan | Bruce Allan | Director Of Photography |
Adrian Barac | Montage Productions | Editor |
Sophie Price | The Hallway | Head Of Planning |
“Every Shade of Perfect” is a world first: a 30 second TV commercial for Australia’s Whitsunday islands shot with an ordinary smartphone and post produced without any visual effects: no sky replacements, no retouching, no colour-grading, absolutely no filter. The ad therefore provides undeniable visual proof of the genuine beauty of the Whitsundays.