Title | CHANGE FOR THE BETTER |
Brand | WYETH NUTRITIONAL (CHINA) CO. |
Product / Service | WYETH |
Category | A14. Corporate Image & Communication |
Entrant | McCANN WORLDGROUP Shanghai, CHINA |
Entrant Company | McCANN WORLDGROUP Shanghai, CHINA |
Advertising Agency | McCANN WORLDGROUP Shanghai, CHINA |
Production Company | MILI FILMS Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Stephen Mui | Mccann Worldgroup Shanghai | Chief Integrated Creative Officer |
Tomaz Mok | Mccann Worldgroup Shanghai | Chairman |
Manco Wei | McCann Worldgroup Shanghai | Creative Director |
Jiayi Xu | McCann Worldgroup Shanghai | Associate Creative Director |
Pipi Liang | Mccann Worldgroup Shanghai | Associate Creative Director |
Jojo Xi | Mccann Worldgroup Shanghai | Senior Art Director |
James Jiang | Mccann Worldgroup Shanghai | Associate Creative Director |
Eric Lu | Mccann Worldgroup Shanghai | Senior Art Director |
Konige Wang | Mccann Worldgroup Shanghai | Art Director |
George Ooi | Mccann Worldgroup Shanghai | Head Of Tv Production |
In 2015, Wyeth Gold comes to its 100th year. In the past hundred years, Wyeth has always been one of the top infant milk powder brands. From inventing the formula milk powder to keeping improving the formula, Wyeth has taken on six out of ten recognized innovations in modern milk powder history. It can be said that Wyeth has lead the industry for hundred years by keep changing. So we decided to use "CHANGEā as our creative concept, and launched the brand campaign by telling the stories about the changes parents have gone through. This TVC is the first launched one among the whole campaign.