BECAUSE OF YOU, HAPPINESS WITH BIG UPGRADES
| Title | BECAUSE OF YOU, HAPPINESS WITH BIG UPGRADES |
| Brand | GENERAL MOTORS |
| Product / Service | SAIL |
| Category | A07. Cars & Automotive Services |
| Entrant | McCANN WORLDGROUP Shanghai, CHINA |
| Entrant Company | McCANN WORLDGROUP Shanghai, CHINA |
| Advertising Agency | McCANN WORLDGROUP Shanghai, CHINA |
| Production Company | BLACK + CAMERON Shanghai, CHINA |
Credits
| Name | Company | Position |
|---|---|---|
| Stephen Mui | Mccann Worldgroup Shanghai | Chief Integrated Creative Officer |
| Maurice Fang | McCann Worldgroup Shanghai | Group Creative Director |
| Eric Yu | McCann Worldgroup Shanghai | Creative Director |
| Chao Ding | McCann Worldgroup Shanghai | Associate Creative Director |
| Ivan Feng | McCann Worldgroup Shanghai | Associate Creative Director |
| Frank Wang | McCann Worldgroup Shanghai | Group Account Director |
| Nana Cao | McCann Worldgroup Shanghai | Account Director |
| Tracy Yan | McCann Worldgroup Shanghai | Account Manager |
| Connie Fang | McCann Worldgroup Shanghai | Senior Account Executive |
| Steve Xue | McCann Worldgroup Shanghai | Head of Planning |
| Ken Zhang | McCann Worldgroup Shanghai | Planner |
| Ray Chang | McCann Worldgroup Shanghai | Agency Producer |
| Maggie Xue | McCann Worldgroup Shanghai | Agency Producer |
Brief Explanation
When talking about heroes, many people will think those super heroes who can fly when they want. But is that the whole of the hero? There always be an unsung hero who tends to be neglected in every ordinary Chinese family. He will warm up the car for children in advance, prepare a pair of slippers for the wife coming late from work in advance, and open one more window for parents. Because of his dedication, family members had this big different happiness. Because of “you", happiness with big upgrades. Those things are tiny, but they bring family full and totally different happiness. As a sedan bringing happiness, specially produced for Chinese ordinary families, Sail 3 uses this TVC to wake up more families’ emotion resonance and shows respect to every man who dedicates himself to family silently.