Title | TAKING ON EVERYTHING |
Brand | GENERAL MOTORS |
Product / Service | CAPTIVA |
Category | A07. Cars & Automotive Services |
Entrant | McCANN WORLDGROUP Shanghai, CHINA |
Entrant Company | McCANN WORLDGROUP Shanghai, CHINA |
Advertising Agency | McCANN WORLDGROUP Shanghai, CHINA |
Production Company | BLACK + CAMERON Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Louis Cheung | McCann Worldgroup Shanghai | Group Creative Director |
Alex Huang | McCann Worldgroup Shanghai | Creative Director |
Jimmy Chen | McCann Worldgroup Shanghai | Associate Creative Director |
Zhe Chen | Mccann Worldgroup Shanghai | Art Director |
Jasmine Huang | Mccann worldgroup Shanghai | Copywriter |
Steve Xue | Mccann Worldgroup Shanghai | Head of Planning |
Ken Zhang | McCann Worldgroup Shanghai | Planner |
Frank Wang | Mccann Worldgroup Shangai | Group Account Director |
Lil Huang | McCann Worldgroup Shanghai | Account Manager |
Lisa Sha | McCann worldgroup Shanghai | Account Executive |
Maggie Xue | Mccann Worldgroup Shanghai | Agency Producer |
In modern China, only have a handsome and robust appearance is not good enough to prove your identity of being a great man. A great man has different identities, a good husband, a good father, a great son, and a great buddy for your brotherhood. To play out different roles, you need ample of depth, width and tolerance to take on all relationships in different aspects. Be a great husband, you need to take on not just your wife but also take care of her bestie, For the love towards your daughter, you need to take on also her good little buddies instead of just her. For your your parents, you need to take on their love and expectation towards you. No matter how fast the time flies, you still want to take on yours brotherhood with passions of dream. Of course, great man deserves to have a big room for himself to take on his whole world. A versatile great man, should be same as his American style SUV Capitva, to take on everything, captivate his whole universe. Capacity makes greatness, Captiva takes on everything.