Title | BATTLEFIELD |
Brand | COCA-COLA BEVERAGE (SHANGHAI) COMPANY |
Product / Service | COCA-COLA |
Category | A02. Drinks - Alcoholic & Non-Alcoholic |
Entrant | McCANN WORLDGROUP Shanghai, CHINA |
Entrant Company | McCANN WORLDGROUP Shanghai, CHINA |
Advertising Agency | McCANN WORLDGROUP Shanghai, CHINA |
Production Company | SHANGHAI MOVIOLA ADVERTISING Shangai, CHINA |
Name | Company | Position |
---|---|---|
Tomaz Mok | Mccann Worldgroup Shanghai | Chairman |
Jeremy Guo | Mccann Worldgroup Shanghai | Creative Director |
Hesky Lu | McCann Worldgroup Shanghai | Creative Director |
Cia Hatzi | Mccann Worldgroup Shanghai | Regional Business Director |
Grace Fong | McCann Worldgroup Shanghai | Group Account Director |
Sally Nghiem | McCann Worldgroup Shanghai | Senior Account Manager |
Jay Caplan | McCann Worldgroup Shanghai | Planner |
Christine Chen | McCann Worldgroup Shanghai | Agency Producer |
Kif Mao | McCann Worldgroup Shanghai | Senior Account Executive |
For summer "Share a Coke” platform, the launch of the second film Battlefield continues the theme of dramatization played out in movies. In the classic warfare scenario, there are two armies from both sides with a big red box amidst a tense atmosphere. Suddenly there is a little boy who interrupts them through the crowd and goes in front of a big red box (in fact, it’s a red Coca-Cola vending machine), and goes to get a bottle of icy cold delicious Coca-Cola. When the soldiers see the little boy enjoying the Coca-Cola, it immediately attracts their attention and they all desire for the delicious taste of Coca-Cola. Finally, the boy says, "there’s enough for everybody," and this immediately resolves the tension, and everyone happily enjoys the delicious Coca-Cola. The quote on the bottle comes from a popular TV drama, and resonates with the young teens.