BATTLEFIELD

TitleBATTLEFIELD
BrandCOCA-COLA BEVERAGE (SHANGHAI) COMPANY
Product / ServiceCOCA-COLA
CategoryA02. Drinks - Alcoholic & Non-Alcoholic
EntrantMcCANN WORLDGROUP Shanghai, CHINA
Entrant Company McCANN WORLDGROUP Shanghai, CHINA
Advertising Agency McCANN WORLDGROUP Shanghai, CHINA
Production Company SHANGHAI MOVIOLA ADVERTISING Shangai, CHINA

Credits

Name Company Position
Tomaz Mok Mccann Worldgroup Shanghai Chairman
Jeremy Guo Mccann Worldgroup Shanghai Creative Director
Hesky Lu McCann Worldgroup Shanghai Creative Director
Cia Hatzi Mccann Worldgroup Shanghai Regional Business Director
Grace Fong McCann Worldgroup Shanghai Group Account Director
Sally Nghiem McCann Worldgroup Shanghai Senior Account Manager
Jay Caplan McCann Worldgroup Shanghai Planner
Christine Chen McCann Worldgroup Shanghai Agency Producer
Kif Mao McCann Worldgroup Shanghai Senior Account Executive

Brief Explanation

For summer "Share a Coke” platform, the launch of the second film Battlefield continues the theme of dramatization played out in movies. In the classic warfare scenario, there are two armies from both sides with a big red box amidst a tense atmosphere. Suddenly there is a little boy who interrupts them through the crowd and goes in front of a big red box (in fact, it’s a red Coca-Cola vending machine), and goes to get a bottle of icy cold delicious Coca-Cola. When the soldiers see the little boy enjoying the Coca-Cola, it immediately attracts their attention and they all desire for the delicious taste of Coca-Cola. Finally, the boy says, "there’s enough for everybody," and this immediately resolves the tension, and everyone happily enjoys the delicious Coca-Cola. The quote on the bottle comes from a popular TV drama, and resonates with the young teens.