Title | A SPORT YOU CAN PLAY FOREVER |
Brand | TENNIS AUSTRALIA |
Product / Service | HOTSHOTS |
Category | A09. Travel, Transport & Tourism, Entertainment & Leisure |
Entrant | CUMMINS & PARTNERS Melbourne, AUSTRALIA |
Entrant Company | CUMMINS & PARTNERS Melbourne, AUSTRALIA |
Advertising Agency | CUMMINS & PARTNERS Melbourne, AUSTRALIA |
Production Company | OTTO EMPIRE Melbourne, AUSTRALIA |
Name | Company | Position |
---|---|---|
Ben Couzens | Cummins & Partners | Executive Creative Director |
Jim Ingram | Cummins & Partners | Executive Creative Director |
Chris Ellis | Cummins & Partners | Copywriter |
Aaron Lipson | Cummins & Partners | Art Director |
Frank Trobbiani | Cummins & Partners | Art Director |
Katherine Muir | Cummins & Partners | Agency Producer |
Virginia Pracht | Cummins & Partners | Planner |
Hayden Isaacs | Cummins & Partners | Group Account Director |
Leah Champion | Cummins & Partners | Account Director |
Katie O'callaghan | Cummins/Partners | Account Director |
Brendan Gibbons | Otto Empire | Director |
Jo de Fina | Otto Empire | Executive Producer |
Joel Betts | freelance | Director Of Photography |
Jessica Mutascio | The Editors | Editor |
Elizabeth Rocka | freelance | Producer |
Jo Juler | Tennis Australia | Marketing Director |
Sally Hooper | Tennis Australia | Marketing Manager |
Paul Baxter | Risk Sound | Sound Engineer |
This campaign is based on a truth that many sports played by kids today won't accompany them throughout their lives. Hotshots in comparison, is a tennis program specifically designed to teach kids to play tennis with confidence early on, setting them up for a lifetime of play. In this campaign we see men and women well past their prime attempting to perform the sport they did as children, with amusing results. The message: tennis is a sport you can play forever.