Brief Explanation

SUBARU has been developing its own driver-assist system called “EyeSight”. This movie introduces the latest model, EyeSight version 3, which is equipped in LEVORG, IMPREZA and a few other Subaru cars. Aside from overall improvement from version 2, the new system now features pre-collision throttle management system that allows the vehicle to follow the car in front without gassing in traffic which has added improvement on keeping lane assist. With introducing the SUBARU’s very latest safety technology, our task is to communicate SUBARU’s passion and challenging brand spirit of “eliminating automobile accidents in the future”. We came up with an unique way of showing the safety features using conveyor belt sushi bar, which is a Japanese sushi restaurants where plates of sushi is served on a circular conveyer belt that rotates around the counter. In order to communicate the key features of the EyeSight system; vehicle's pre-collision braking, pre-collision throttle management system and capability of keeping lane assist in impactful way to non-Subaru-drivers, we have used the simple and similar features of conveyor belt sushi bar; “not crushing in front”, “following thing in front” and “keep moving into the lane”.