Title | MIRROR |
Brand | FAW TOYOTA MOTOR SALES CO. |
Product / Service | CROWN AUTOMOBILE |
Category | A07. Cars & Automotive Services |
Entrant | TYO Tokyo, JAPAN |
Entrant Company | TYO Tokyo, JAPAN |
Advertising Agency | DELPHYS HAKUHODO BEIJING, CHINA |
Production Company | TYO Tokyo, JAPAN |
Production Company 2 | KNOCKONWOOD TOKYO, JAPAN |
Name | Company | Position |
---|---|---|
Manjot Bedi | TYO Inc. | Creative Director/D.O.P/Director |
Shigemi Sato | TYO Inc. | Planner |
Shusaku Imai | TYO Inc. | Planner |
Eunkyung Ko | TYO Inc. | Associate Creative Director |
Katsumi Kameda | TYO Inc. | Creative Producer |
Akiko Midorikawa | TYO Inc. | Creative Producer |
Sin Yamaguchi | knockonwood Inc. | Producer |
Yuko Ishibashi | knockonwood Inc. | Production Manager |
David Fabra | Barbecue | Offline / Editor |
Ruediger Chmielus | Barbecue | Online / VFX artist |
The whole new Crown from Toyota has a whole new Design language that demanded a whole new visual style that had impact and was innovative. The challenge was to create a visual experience that enhances the new signature styling without sacrificing the traditional brand values. The Crown is a lifestyle statement of style conscious elite class that appreciates high quality in every detail. Their vibrant lifestyle is reflected in the dynamic visuals of the new design. The elegant beauty of the new Crown is enhanced by creating poetry in colors and by creating rhythmic patterns using imaginative styling.