ZETTAI

TitleZETTAI
ClientMICROSOFT JAPAN CO.
Product/ServiceSURFACE PRO 3
CategoryA03. Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual
EntrantKIRAMEKI Tokyo, JAPAN
Entrant Company KIRAMEKI Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN
Production Company KIRAMEKI Tokyo, JAPAN

Brief Explanation

180 sec TV Ad for Surface Pro 3 during the halftime of football match in Asian Cup 2015. There is a man who was the ace striker of the high school football team. But now he is not main player on his job as a businessman. One day the big opportunity came up to him. However he failed to manage the job by his stand-play. He found that such his style had been a barrier of his success and starts to corporate with his co-worker. We described the attraction of Surface Pro 3 supporting businessman along with the growing story. Daisuke Matsui, a famous football player, and Su, a famous singer, are featured as a hook.

Credits

Name Company Position
Yusuke Nii Dentsu Inc. Media Planning Director
Masayuki Nakamoto Dentsu Inc. Creative Director
Tsubasa Adachi Dentsu Inc. Art Director
Yuta Yoshikawa Dentsu Inc. Associate Account Supervisor
Noriko Koguchi Dentsu Inc. Account Executive
Kyoko Aizawa Dentsu Creative Force Inc. Agency Producer
Kohei Sudo Digital Garden Inc. Online Editor
Yukihiro Morigaki Director's Guild Director
Naoki Noda Glassloft Director Of Photography
Natsuki Tosa kirameki inc. Producer
Kayoko Maekawa Freelance Gaffer
Satsuki Shimoyama Freelance Stylist
Hitomi Mitsuno Freelance Hair Make-up
Yukiko Kuribayashi Freelance Production Designer
Takeo Fukakushi ZiGen Location Coordinator
Kenichi Hirai Licri Inc. Offline Editor
Kazune Masutomi Freelance Mixer
Aru Kobori Tenro Production Manager
Yumiko Takada kirameki inc. Production Manager
Yuya Sakuraoka TV Asahi Corporation Collaborator