THE TIME LEFT TO YOU

TitleTHE TIME LEFT TO YOU
BrandSAMSUNG LIFE INSURANCE
Product / ServiceINSURANCE
CategoryB02. Viral Film
EntrantADQUA INTERACTIVE Seoul, SOUTH KOREA
Entrant Company ADQUA INTERACTIVE Seoul, SOUTH KOREA
Advertising Agency ADQUA INTERACTIVE Seoul, SOUTH KOREA
Production Company OASIS PRODUCTION Seoul, SOUTH KOREA

Credits

Name Company Position
Illae Cho Saumsung Life Insurance Chief Marketing Officer
Sungje Hong Saumsung Life Insurance General Manager
Heean Kim Saumsung Life Insurance Senior Manager
Hyochul Lim AdQUA Interactive Account Supervisor
Junseok Suh AdQUA Interactive Account Executive
Sangsun Moon AdQUA Interactive Account Executive
Minkyung Jeong AdQUA Interactive Account Executive
Jeonggyo Seo AdQUA Interactive Executive Creative Director
Hyunkyoon Kim AdQUA Interactive Creative Director
Yonghee Kim AdQUA Interactive Copywriter
Haejin Jang AdQUA Interactive Web Design
Miri Choi AdQUA Interactive Web Publishing
Seongsu Kwon AdQUA Interactive Web Publishing
Hunchul Chun AdQUA Interactive Chief Creative Officer
Minjun Kim AdQUA Interactive Agency Producer
Junghan Kwon Oasis Director
Gideok Lee Freelancer Director Of Photography
Sunglae Hong Stone Sound Sound Design
Daesun Kim Locus Editor
Joonghyun Hwang A'PEX 2D

Brief Explanation

Altough Koreans consider that family is important, they spend only 28 minutes a day with their family. We made up a situation of "being a terminal patinet" for everyone to emotionally engage with. A fake health check-up was conducted to tell them they only have about 1 to 2 years to spend with their family, excluding all the time to spend at work, with friends, and for personal matters, and interviewed them to show authentic feelings.

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