Title | MOTHERS AND OTHERS DAY |
Brand | FONTERRA BRANDS (SINGAPORE) |
Product / Service | ANMUM |
Category | B01. Internet Film |
Entrant | BBDO SINGAPORE Singapore, SINGAPORE |
Entrant Company | BBDO SINGAPORE Singapore, SINGAPORE |
Advertising Agency | BBDO SINGAPORE Singapore, SINGAPORE |
Production Company | DIRECTORS THINK TANK Kuala Lumpur, MALAYSIA |
Name | Company | Position |
---|---|---|
Primus Nair | BBDO Singapore | Executive Creative Director |
Theophilues Tan | BBDO Singapore | Associate Creative Director |
Tan Giap How | BBDO Singapore | Associate Creative Director |
Tan Giap How | BBDO Singapore | Art Director |
Theophilues Tan | BBDO Singapore | Copywriter |
Abbe Hale | BBDO Singapore | Group Business Director |
Tiffany Young | BBDO Singapore | Senior Account Manager |
Rebecca Nadilo | BBDO Singapore | Planner |
Ann May Chua | BBDO Singapore | Agency Producer |
Across South East Asia, a large number of children are raised by “mothers” who aren’t their biological mothers. Anmum wanted to celebrate these “mothers” on Mother’s Day 2015, by releasing a video in the days leading up to the day itself. This video features interviews with sons and daughters who talk about the mother figure in their life, and serves as a reminder that mothers come in all shapes and sizes.