MOTHERS AND OTHERS DAY

TitleMOTHERS AND OTHERS DAY
BrandFONTERRA BRANDS (SINGAPORE)
Product / ServiceANMUM
CategoryB01. Internet Film
EntrantBBDO SINGAPORE Singapore, SINGAPORE
Entrant Company BBDO SINGAPORE Singapore, SINGAPORE
Advertising Agency BBDO SINGAPORE Singapore, SINGAPORE
Production Company DIRECTORS THINK TANK Kuala Lumpur, MALAYSIA

Credits

Name Company Position
Primus Nair BBDO Singapore Executive Creative Director
Theophilues Tan BBDO Singapore Associate Creative Director
Tan Giap How BBDO Singapore Associate Creative Director
Tan Giap How BBDO Singapore Art Director
Theophilues Tan BBDO Singapore Copywriter
Abbe Hale BBDO Singapore Group Business Director
Tiffany Young BBDO Singapore Senior Account Manager
Rebecca Nadilo BBDO Singapore Planner
Ann May Chua BBDO Singapore Agency Producer

Brief Explanation

Across South East Asia, a large number of children are raised by “mothers” who aren’t their biological mothers. Anmum wanted to celebrate these “mothers” on Mother’s Day 2015, by releasing a video in the days leading up to the day itself. This video features interviews with sons and daughters who talk about the mother figure in their life, and serves as a reminder that mothers come in all shapes and sizes.

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