THE ONE SHOE SOCIAL EXPERIMENT

TitleTHE ONE SHOE SOCIAL EXPERIMENT
BrandHANDICAP INTERNATIONAL
Product / ServiceLANDMINE AWARENESS
CategoryB01. Internet Film
EntrantLOWE SINGAPORE, SINGAPORE
Entrant Company LOWE SINGAPORE, SINGAPORE
Advertising Agency LOWE SINGAPORE, SINGAPORE
Production Company BULLET Bangkok, THAILAND
Production Company 2 SPICE SHOP Bangkok, THAILAND

Credits

Name Company Position
Erick Rosa Lowe Singapore Executive Creative Director
Daniel Kee Lowe Singapore Copywriter
Ang Sheng Jin Lowe Singapore Creative Director
Aslinda Khanafi Lowe Singapore Copywriter
Daniel Kee Lowe Singapore Copywriter
Issa Mauricio Lowe Singapore Copywriter
Ang Sheng Jin Lowe Singapore Art Director
Andrew Ho Lowe Singapore Art Director
Alex Tan Lowe Singapore Art Director
Joscelyn Heng Lowe Singapore Art Director
Fuzzy Abideen Lowe Singapore Agency Producer
Gonzalo Olivera Lowe Singapore Group Account Director
Cara Foong Lowe Singapore Account Executive
Blair Wong Lowe Singapore Senior Account Manager
Thananath Songchaikul Bullet Bangkok Executive Producer
James Teh Bullet Bangkok Director
Prapapun Vongprechakul Bullet Bangkok Producer
Natcha Nilsrisai Bullet Bangkok Unit production manager
Prapa Suthirawattananon Bullet Bangkok Post producer

Brief Explanation

In March 2015, a mother went around Cambodia to persuade shopkeepers to sell her just one side of a shoe. A hidden camera crew followed her to capture the shopkeepers’ reactions to this very strange request. From being shocked to just downright rude, none of the shopkeepers was willing to help her. It was later revealed that this shoe is for her daughter who is a landmine victim.

Links

Entry URL