Title | CHILD FOR SALE |
Brand | CHINA’S SOCIAL ASSISTANCE FOUNDATION (CSAF) |
Product / Service | CHARITY |
Category | A15. Charities, Public Health, Safety & Awareness Messages |
Entrant | BBH CHINA Shanghai, CHINA |
Entrant Company | BBH CHINA Shanghai, CHINA |
Advertising Agency | BBH CHINA Shanghai, CHINA |
Production Company | BBH LIVE Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Johnny Tan | BBH China | Chief Creative Officer |
Yu Kung | BBH China | Executive Creative Director |
Jenny Jin | BBH China | Associate Creative Director |
Ken Lu | BBH China | Creative Director |
Yu Kung | BBH China | Director |
Maggie Zhou | BBH China | Account Director |
Janel Kok | BBH Live | Engagement planner |
Ella Cao | BBH LIVE | Film Producer |
Deborah Abraham | BBH China | PR Director |
Kevin Xu | O-PLUS | Executive Director |
Shot in the style of an infomercial, the film adopts the point of view of a callous child trafficker selling kids by offering special deals and discounts in the same way a seller of a product would do. A child trafficker is in a disused warehouse and he speaks to camera behind a balaclava. He goes on to describe how his 'products' can serve different needs for his customers: from a child being sold as a slave laborer to a child bride for the purposes of making babies. As he talks we see the incarcerated children looking solemn as price tags are stamped onto the screen. It ends with a title that reads, 'To a child trafficker there's no difference between selling a child and selling a car. Together we can put them out of business and send the children home. CSAF.'