Title | BITTER? |
Brand | CREATION FOOD CO. |
Product / Service | LIEN COFFEE CREAMER |
Category | A01. Food |
Entrant | LEO BURNETT TAIWAN Taipei, CHINESE TAIPEI |
Entrant Company | LEO BURNETT TAIWAN Taipei, CHINESE TAIPEI |
Advertising Agency | LEO BURNETT TAIWAN Taipei, CHINESE TAIPEI |
Media Agency | STARCOM MEDIAVEST GROUP Shanghai, CHINA |
Production Company | BLUE MOON FILMS Taipei, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Murphy Chou | Leo Burnett Taiwan | Chief Creative Officer |
Jin Yang | Leo Burnett Taiwan | Creative Partner |
Kyle Chiu | Leo Burnett Taiwan | Creative Director |
Ed Hsieh | Leo Burnett Taiwan | Associate Creative Director |
York Chiu | Leo Burnett Taiwan | Associate Creative Director |
Murphy Chou | Leo Burnett Taiwan | Copywriter |
Ed Hsieh | Leo Burnett Taiwan | Copywriter |
Elven Liu | Leo Burnett Taiwan | Senior Art Director |
May Chiu | Leo Burnett Taiwan | Head Of Producer |
Kevin Lu | Leo Burnett Taiwan | Agency Producer |
Eric Liu | Leo Burnett Taiwan | Account Director |
Maggie Chung | Leo Burnett Taiwan | Account Manager |
Ging-Zim Lo | Blue Moon Film Production | Director |
Li-Yuan Bai | Blue Moon Film Production | Executive Producer |
Hui-Qin Ye | Blue Moon Film Production | Producer |
Zhe-Qiang Lin | Blue Moon Film Production | Director Of Photography |
Bai-Mei Zhangjian | Mindbiz Post Production | Editor |
Hsin-Ning Yang | Mindbiz Post Production | Sound Design Arrangement |
The story describes a young office worker who is trying to survive under severe circumstances. The young office worker's boss is a very demanding person, the young office worker has to work very hard, day after day but barely meet his boss' expectation. His life is full of bitterness. Finally the boss recognizes his contribution and promote his position, however a sudden car accident end his transitory joy. He adds a Lien coffee creamer in his coffee to balance the bitterness. Then comes up with super : 'Bitter?' 'We make it earier to take.'