BITTER?

TitleBITTER?
ClientCREATION FOOD CO.
Product/ServiceLIEN COFFEE CREAMER
CategoryA01. Food
EntrantLEO BURNETT TAIWAN Taipei, CHINESE TAIPEI
Entrant Company LEO BURNETT TAIWAN Taipei, CHINESE TAIPEI
Advertising Agency LEO BURNETT TAIWAN Taipei, CHINESE TAIPEI
Media Agency STARCOM MEDIAVEST GROUP Shanghai, CHINA
Production Company BLUE MOON FILMS Taipei, CHINESE TAIPEI

Brief Explanation

The story describes a young office worker who is trying to survive under severe circumstances. The young office worker's boss is a very demanding person, the young office worker has to work very hard, day after day but barely meet his boss' expectation. His life is full of bitterness. Finally the boss recognizes his contribution and promote his position, however a sudden car accident end his transitory joy. He adds a Lien coffee creamer in his coffee to balance the bitterness. Then comes up with super : 'Bitter?' 'We make it earier to take.'

Credits

Name Company Position
Murphy Chou Leo Burnett Taiwan Chief Creative Officer
Jin Yang Leo Burnett Taiwan Creative Partner
Kyle Chiu Leo Burnett Taiwan Creative Director
Ed Hsieh Leo Burnett Taiwan Associate Creative Director
York Chiu Leo Burnett Taiwan Associate Creative Director
Murphy Chou Leo Burnett Taiwan Copywriter
Ed Hsieh Leo Burnett Taiwan Copywriter
Elven Liu Leo Burnett Taiwan Senior Art Director
May Chiu Leo Burnett Taiwan Head Of Producer
Kevin Lu Leo Burnett Taiwan Agency Producer
Eric Liu Leo Burnett Taiwan Account Director
Maggie Chung Leo Burnett Taiwan Account Manager
Ging-Zim Lo Blue Moon Film Production Director
Li-Yuan Bai Blue Moon Film Production Executive Producer
Hui-Qin Ye Blue Moon Film Production Producer
Zhe-Qiang Lin Blue Moon Film Production Director Of Photography
Bai-Mei Zhangjian Mindbiz Post Production Editor
Hsin-Ning Yang Mindbiz Post Production Sound Design Arrangement