Title | BEGGING FOR LIFE 1 |
Brand | THAI HEALTH PROMOTION FOUNDATION |
Product / Service | DRINK DON’T DRIVE |
Category | A15. Charities, Public Health, Safety & Awareness Messages |
Entrant | DENTSU PLUS Bangkok, THAILAND |
Entrant Company | DENTSU PLUS Bangkok, THAILAND |
Advertising Agency | DENTSU PLUS Bangkok, THAILAND |
Production Company | PORJAI FILM Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Subun Khow | Dentsu Plus | Chief Creative Officer |
Supparat Thepparat | Dentsu Plus | Creative Director |
Nattagorn Thairattanasuwan | Dentsu Plus | Art Director |
Supparat Thepparat | Dentsu Plus | Art Director |
Pattarapong Lapjarupong | Dentsu Plus | Copywriter |
Subun Khow | Dentsu Plus | Copywriter |
Monnarath Thanasai | Dentsu Plus | Producer |
Daranee Reuknumphet | Dentsu Plus | Account Director |
Araya Suriharn | Porjai Film | Director |
Suphachai Supharee | Porjai Film | Assistant director |
Anan Kaewsureekarn | Porjai Film | Cinematographer |
Sutthichai Luangamornlert | Porjai Film | Cinematographer |
Piyanan Sueksakarn | Porjai Film | Editor |
Piyawan Mungkung | Porjai Film | Executive Production Producer |
Chonlathon Chaipoomkere | Porjai Film | Executive Production Producer |
Monrudee Nanna | Porjai Film | Production Producer |
Jariyaporn Dokpikul | Porjai Film | Production manager |
Siwat Homkham | Porjai Film | Music composer |
“Drunk driving” – the main cause of Thailand’s road accidents, is a serious problem that continues to bring down many deaths each year. Thai Health Promotion Foundation would like to make drunk drivers realize that their irresponsible behavior can ruin any of innocent people’s life. The TVCs dramatically show a metaphor that although these innocent victims have a chance to beg for life from drunk drivers, they definitely going to die anyway. The begging moment emphasizes the message that a drunk driver is deliberately to commit a crime on the street. The series of TVCs demonstrate the seriousness through different characters to cover all types of drunk drivers who are our target audience.