Title | SERENDIPITY STORIES: TACIT DESTINY |
Brand | HUIYUAN SUNTORY (SHANGHAI) BEVERAGE CO. |
Product / Service | GREEN TEA SODA |
Category | B03. Branded Content & Entertainment Film |
Entrant | BEIJING DENTSU ADVERTISING Beijing, CHINA |
Entrant Company | BEIJING DENTSU ADVERTISING Beijing, CHINA |
Advertising Agency | BEIJING DENTSU ADVERTISING Beijing, CHINA |
Media Agency | &C. Beijing, CHINA |
Production Company | KEY POINT PRODUCTION Shanghai, CHINA |
Name | Company | Position |
---|---|---|
KAZUKI TSUBURAKU | Beijing Dentsu Advertising CO., LTD. | Executive Creative Director |
MANABU HOSHINO | Beijing Dentsu Advertising Co., Ltd. | Senior Creative Director |
ANSON CHEN | Beijing Dentsu Advertising Co., Ltd. | Creative Director |
JASON LU | Beijing Dentsu Advertising Co., Ltd. | Assistant Creative Director |
XIAOCHUN CHEN | Beijing Dentsu Advertising Co., Ltd. | Assistant Creative Director |
QIAN MENG | Beijing Dentsu Advertising Co., Ltd. | Copy Writer |
JACKY CHEN | KEY PIONT PRODUCTION | Producer |
YING TAN | KEY PIONT PRODUCTION | Assistant Producer |
JUNGCHI CHANG | Director | |
WENJIE YANG | Beijing Dentsu Advertising Co., Ltd. | Agency Producer |
Based on real story of serendipity in China, we created 2 stories. One is about a man and the other is about a woman. Male version is about miraculous meeting thru Weixin (Chinese SNS). Female version is fateful meeting happened because of misunderstanding caused by sign language. We made the product feature that is unusual meeting between soda and green tea relevant through these stories of serendipity.