Title | ENVY |
Brand | MERCEDES BENZ |
Product / Service | AMG-GT AUTOMOBILE |
Category | A07. Cars & Automotive Services |
Entrant | BBDO CHINA Beijing, CHINA |
Entrant Company | BBDO CHINA Beijing, CHINA |
Advertising Agency | BBDO CHINA Beijing, CHINA |
Advertising Agency 2 | PROXIMITY BEIJING, CHINA |
Production Company | RADICAL MEDIA Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Arthur Tsang | BBDO and Proximity China | Chief Creative Officer |
Martin Gruenhoff | BBDO and Proximity China | Creative Director |
Jan Hendrik Ott | BBDO and Proximity China | Creative Director |
Houxiao Li | BBDO and Proximity China | Creative Director |
Martin Gruenhoff | BBDO and Proximity China | Art Director |
Arthur Tsang | BBDO and Proximity China | Copywriter |
Jan Hendrik Ott | BBDO and Proximity China | Copywriter |
Houxiao Li | BBDO and Proximity China | Copywriter |
Elaine Lee | BBDO and Proximity China | Agency Producer |
Raul Villegas | BBDO and Proximity China | Co-Managing Director |
Digi Wu | BBDO and Proximity China | Group Account Director |
Grace Zhang | BBDO and Proximity China | Account Director |
Miki Liu | BBDO and Proximity China | Account Manager |
Joe Gray | BBDO and Proximity China | Head of Planning |
The world of high end sports cars is filled with poseurs and show-offs, each trying to do one better than the next rich guy, and very few if any of them actually knowing how to unleash their car's true potential. Against this context, how could one launch a car with true racing pedigree and a driving experience like no other, yet from a badge less commonly associated with flashy supercars? Our script focuses on the hearsay and gossip amongst rich supercar owners around the world. They're all talking about a certain car that has phenomenal specs, with an air of disbelief, disgust, anger and panic. But the undercurrent that belies their words is a sense of envy and the insecurity that they themselves may have bought the wrong car. As the chatter continues and a rich Russian playboy is consoled by his girlfriend, the Mercedes-AMG GT appears for the first time in a blast of pure adrenaline and visceral power. Following so much talk and gossip about the car, the driver is lost for words – his expression is genuine and exhilarated. Performance really does speak for itself.