SUITCASE
| Title | SUITCASE |
| Brand | MELBOURNE INTERNATIONAL COMEDY FESTIVAL |
| Product / Service | MELBOURNE INTERNATIONAL COMEDY FESTIVAL |
| Category | A09. Travel, Transport & Tourism, Entertainment & Leisure |
| Entrant | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Entrant Company | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Advertising Agency | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Production Company | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
Credits
| Name | Company | Position |
|---|---|---|
| James McGrath | Clemenger BBDO Melbourne | Creative Chairman |
| Ant Keogh | Clemenger BBDO Melbourne | Executive Creative Director |
| Anthony Phillips | Clemenger BBDO Melbourne | Creative Director |
| Richard Williams | Clemenger BBDO Melbourne | Creative Director |
| Jack White | Clemenger BBDO Melbourne | Senior Account Manager |
| Josh Bulafkin | Clemenger BBDO Melbourne | Account Executive |
| Matt Pearce | Clemenger BBDO Melbourne | Strategic Planner |
| Karolina Bozajkovska | Clemenger BBDO Melbourne | Senior Agency TV Producer |
| Steve Rogers | Revolver/Will O Rourke | Director |
| Geoffrey Simpson | Revolver/Will O Rourke | Cinematographer |
| Bernard Garry | The Editors | Editor |
| Michael Ritchie | Revolver/Will O Rourke | Executive Producer and Managing Director |
| Pip Smart | Revolver/Will O Rourke | Executive Producer |
| Paul Le Couteur | Flagstaff Studios | Sound Designer |
Brief Explanation
The Melbourne International Comedy Festival is one of the three biggest comedy festivals in the world. It is an annual festival that has been running in Melbourne for 29 years. The audience is wide ranging and is pretty much anyone who enjoys a laugh. So, to generate interest in this year's festival we created 'Suitcase', a TVC that ran nationally, that reminded people that they should 'Leave the comedy to the comedians'. In the scenario we see a man who has taken comedy to a whole new level, and unfortunately he becomes the butt of the joke.