SHUN -COOL JAPAN MOVIE (SUSHI)

ClientKAI CORPORATION
ProductKITCHEN KNIFE
EntrantGREAT WORKS Tokyo, JAPAN
Type of EntryTV & Cinema Films
CategoryA03. Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual
TitleSHUN -COOL JAPAN MOVIE (SUSHI)
Product/ServiceKITCHEN KNIFE
Entrant Company GREAT WORKS Tokyo, JAPAN
Advertising Agency GREAT WORKS Tokyo, JAPAN
Production Company TAIYO KIKAKU Tokyo, JAPAN

Brief Explanation

In Japanese, “Shun” (pronounced “shoon” and rhymes with “moon”) is the precise moment during the year when any particular food is at the peak of its perfection. Shun is when fruit is at its sweetest, when vegetables are perfectly ripe, perfectly fresh, and perfectly delicious. Shun is in harmony with the natural rhythms of the seasons. Shun Cutlery proudly takes its name from this Japanese culinary tradition of preparing and eating the very freshest food at the perfect “shun” moment. It is a tradition we live up to every day, making fine kitchen knives that are always at the peak of their perfection, too. From the legendary samurai swords said to contain the soul of the warrior who wielded them to the handcrafted kitchen knives of today, the exquisite craftsmanship of Japanese blades is admired worldwide. Please listen to the sound of the SHUN.

Credits

Name Company Position
Yo Suzuki Great Works KK Creative Director
Otoaki Kobayashi Taiyo Kikaku Co., ltd. Producer
Yoshinari Hama Taiyo Kikaku Co., ltd. Project Manager
Mari Matsumoto Taiyo Kikaku Co., ltd. Project Manager
Shuhei Yamabe Taiyo Kikaku Co., ltd. Director
Yusuke Suga Taiyo Kikaku Co., ltd. Cameraman
Kazunari Watanabe Taiyo Kikaku Co., ltd. Lighting
Takayuki Sato Taiyo Kikaku Co., ltd. Editor