MYSTERIES OF THE CLEVERLY FAMILY
| Title | MYSTERIES OF THE CLEVERLY FAMILY |
| Brand | SHINSHOWA |
| Product / Service | CLEVERLY HOME |
| Category | B01. Internet Film |
| Entrant | SPOON Tokyo, JAPAN |
| Entrant Company | SPOON Tokyo, JAPAN |
| Advertising Agency | DENTSU EAST JAPAN Tokyo, JAPAN |
| Production Company | SPOON Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Masahiko Katsuura | DENTSU EAST JAPAN INC. | Creative Director |
| Masahiko Katsuura | DENTSU EAST JAPAN INC. | Planner |
| Masahiko Katsuura | DENTSU EAST JAPAN INC. | Copywriter |
| Shinnosuke Wada | DENTSU EAST JAPAN INC. | Planner |
| Akemi Nishikawa | DENTSU EAST JAPAN INC. | Agency Producer |
| Eisuke Saito | SPOON INC. | Producer |
| Ryo Matsutake | SPOON INC. | Production Manager |
| Naoto Nakanishi | DENTSU CREATIVE X INC. | Director |
| Jun Sakai | Crank | Cinematographer |
| Chihoko Kameyama | freelance | Production Designer |
Brief Explanation
Through the use of gamification, boring visits to model houses have become a mystery solving event enjoyable for both adults and children. Using this concept, this advert cleverly heightens the viewers’ interest towards real estate as it draws them to look at the visuals over and over.