Title Brand Product / Service Entrant Company Location Award
A01 Creative Effectiveness
MOTEL BURGER KING
BURGER KING
TENDERCRISP CHICKEN BURGER
COLENSO BBDO Auckland NEW ZEALAND

Creative Effectiveness Spike

I TOUCH MYSELF PROJECT
CANCER COUNCIL NSW
BREAST CANCER AWARENESS
J. WALTER THOMPSON Sydney AUSTRALIA
THE WORLD'S FIRST MOSQUITO REPELLENT NEWSPAPER
CEYLON NEWSPAPERS
MAWBIMA
LEO BURNETT SOLUTIONS Colombo SRI LANKA

Creative Effectiveness Spike

HOW ‘DRINKING PROPERLY’ GOT YOUNG AUSTRALIANS TO DRINK LESS
DRINKWISE AUSTRALIA
NOT-FOR-PROFIT / PUBLIC HEALTH MESSAGE
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
KAN KHAJURA STATION - FROM DARK TO CONNECTIVITY
HINDUSTAN UNILEVER INDIA
AN ON DEMAND ENTERTAINMENT CHANNEL ON A MOBILE PHONE
MULLEN LOWE LINTAS GROUP, INDIA Mumbai INDIA
Grand Prix
MY BEAUTIFUL WOMAN
I.C.C. INTERNATIONAL PUBLIC CO.
THAI WACOAL
CJ WORX Bangkok THAILAND
POINT PUBLISHERS
KOREAN BRAILLE LIBRARY
BRAILLE BOOKS FOR CHILDREN
CREATIVIA Seoul SOUTH KOREA
WHERE ARE MY CHEEKS?! MOUTH WATERING, CHEEK-DROPPING DELICIOUS KUMAMOTO PRODUCE
KUMAMOTO PREFECTURAL GOVERNMENT
KUMAMOTO PRODUCE
DENTSU PUBLIC RELATIONS Tokyo JAPAN
STEINLAGER DEEP DIVE
LION
STEINLAGER
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
THE HUMAN WALKING PROGRAM
LOST DOGS HOME
PET ADOPTION
GPY&R Melbourne AUSTRALIA
K9FM
MARS
PEDIGREE
COLENSO BBDO Auckland NEW ZEALAND
Short List
HOW A ‘CAT CALL’ DROVE FAME AND FORTUNE FOR SNICKERS
MARS CHOCOLATE AUSTRALIA
SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA
GILLETTE - SCANDAL SHAVE
P&G CHINA
GILLETTE
BBDO CHINA Shanghai CHINA

Creative Effectiveness Spike

A WORLD WITHOUT ANIMALS
PAW JUSTICE
PAW JUSTICE
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
LITER OF LIGHT
PEPSICO INTERNATIONAL AND MYSHELTER FOUNDATION
PEPSI
BBDO GUERRERO Makati City THE PHILIPPINES
AID COUTURE
PROCTER & GAMBLE
ARIEL & DOWNY PARFUM
LEO BURNETT GROUP MANILA THE PHILIPPINES
NOT A BUG SPLAT
REPREIVE / FOUNDATION FOR FUNDAMENTAL RIGHTS
DRONE STRIKES COLATERALL DAMAGE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN

Creative Effectiveness Spike

WONDERLAND
SAMSUNG MALAYSIA ELECTRONICS
SAMSUNG GALAXY NOTE 2
LEO BURNETT Kuala Lumpur MALAYSIA
WIND CHIMES IN A BAKERY
SAMSUNG MALAYSIA ELECTRONICS
SAMSUNG GALAXY S4
LEO BURNETT Kuala Lumpur MALAYSIA
#SPCSUNDAY
SPC ARDMONA
PACKAGED FRUIT AND VEGETABLES
LEO BURNETT MELBOURNE AUSTRALIA
BREAK THE BARRIER
ST JOHN AMBULANCE WESTERN AUSTRALIA
FIRST AID
THE BRAND AGENCY Perth AUSTRALIA
Short List
THE VOICE DONOR
TENCENT
WECHAT
PUBLICIS GUANGZHOU CHINA
AYO! INDONESIA BISA
UNILEVER INDONESIA
PERSONAL CARE PRODUCTS
MINDSHARE Jakarta INDONESIA