Brief Explanation

-Objective Point Publisher is a campaign that intended to draw public’s steady attention and participation of donation for blind children. To solve the sustainability mission, we wanted people to easily access the donation media. -Idea These thoughts finally converged on the idea that transforms 1 credit card reward point into 1 braille point. We made people donate credit card reward points on the campaign website. They could select each book, and even each sentence, they wanted to braille translate. After choosing the book and sentence, their credit card points were automatically donated to produce braille books. After 50 days, finally, the first Point Publishers edition of 5,300 braille books were published and delivered to 100 blind children. -Result After 50 days of the campaign launching, from 7th of December, 2012, 372,961 people visited the website. 39,096,964 points, nearly $35,000 were donated and 5,300 books were braille translated. On 31st, March, 2013, these books including “The Little Prince”, “Gulliver’s Travel”, and “Pinocchio” were officially published for the first time in Korea and delivered directly to 100 blind children. The campaign drew news coverage from over 50 media sources and introduced through 5,500 blogs and countless social media. Until now, cumulative total of 75,066,170 points have been donated for the campaign through the credit card website. About 10,000 more books were braille translated and donated to a thousand of children. Some of them are consistently supported by our braille book donation and gaining higher education. -Effectiveness Our campaign contributed to our client in mainly two aspects Firstly, we have succeeded in developing a sustainable system to fund-raise and distribute braille books for the blind children. Surprisingly, the average number of Point Publishers publishing braille books in a year amounts to 20% of Korean Braille Library’s owning braille books in total. Secondly, the public attention to blind children that we brought also changed Korean Braille Library’s overall maintenance and operation. Total amount of financial sponsorship to the library increased by 495% in 2 years. And the proportion of voluntary labor sponsorship, such as reading, typing, proofreading, etc., has risen from 53% to 65%. This shows people actually started to take action for the blind children, not just donating small amount of money from a distance.