Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Award
A04 Targeted Ambient Media: Large Scale
ONLY GAYTM IN THE VILLAGE ANZ ANZ BANK	WHYBIN\TBWA GROUP MELBOURNE	AUSTRALIA	Bronze
THIS IS THE NEW LEXUS NX LEXUS AUSTRALIA LEXUS NX	M&C SAATCHI Sydney	AUSTRALIA
STAY WITH PRIDE AIRBNB AIRBNB	WHYBIN\TBWA GROUP SYDNEY	AUSTRALIA	Bronze
CAN YOU SEE THE FUTURE? MANULIFE INSURANCE COMPANY MANULIFE INSURANCE	McCANN ERICKSON JAPAN Tokyo	JAPAN
FLYING SHOE STORE CROCS NORLIN	ENJIN Tokyo	JAPAN
SET IN STONE CRIKEY CRIKEY.COM.AU	LEO BURNETT MELBOURNE	AUSTRALIA
DONE IN ONE LG 15KG WASHING MACHINE	GPY&R Sydney	AUSTRALIA
MCTOLLBOOTH McDONALD'S McDONALD'S	LEO BURNETT GROUP MANILA	THE PHILIPPINES	Short List
THE KICK-BAG JOURNEY AMERICAN TOURISTER VIVOLITE LUGGAGE	CJ WORX Bangkok	THAILAND	Silver
RAINBOW DINNER AIBAI CULTURE & EDUCATION CENTER(APAC) NGO	J. WALTER THOMPSON Shanghai	CHINA
PRAY TO LOSE NUTRALITE HEALTHIER TABLE SPREAD	DDB MUDRA GROUP Mumbai	INDIA
A05 Direct Response Print or Standard Outdoor, including Inserts
THE TEST DRIVE BILLBOARD LAND ROVER LAND ROVER	Y&R SINGAPORE	SINGAPORE	Silver
APARTMENT FLYER BMW JAPAN NEW MINI 5 DOOR	BEACON COMMUNICATIONS Tokyo	JAPAN
DONATION POSTERS PUBLIC TRANSPORT VICTORIA CHARITY	GPY&R Melbourne	AUSTRALIA	Bronze
SHOWROOM HOME DELIVERY AUDI JAPAN AUDI A3	TOW Tokyo	JAPAN
COVER RACISM CEYLON NEWSPAPERS NEWSPAPER	TBWA\SRI LANKA Colombo	SRI LANKA
B01 Use of Digital Marketing
FREE-NITURE GOGO VAN DELIVERY & LOGISTIC SERVICE	LEO BURNETT HONG KONG	HONG KONG
INFREQUENT FLYERS CLUB TIGERAIR INFREQUENT FLYERS CLUB	McCANN MELBOURNE	AUSTRALIA	Bronze
’LEAVE IT TO US’ REQUEST SYSTEM AIR NEW ZEALAND AIR NEW ZEALAND	ASATSU-DK Tokyo	JAPAN	Short List
PAPER FASHION KIDS 3M JAPAN SCOTCH®	ASATSU-DK Tokyo	JAPAN
VATIKA BRAVE & BEAUTIFUL DABUR INDIA SHAMPOO	LINEN LINTAS Gurgaon	INDIA
TAOM IS HERE BINGGRAE JUICE	CREATIVIA Seoul	SOUTH KOREA
FUEL THE FIRE GIO INSURANCE	LEO BURNETT SYDNEY	AUSTRALIA
#MEALFORAMEAL VIRGIN MOBILE AUSTRALIA TELCO	HAVAS WORLDWIDE AUSTRALIA Sydney	AUSTRALIA
PRICE OF LIVING 2040 MANULIFE (INTERNATIONAL) RETIREMENT INSURANCE	PHD	HONG KONG
A MESSAGE FROM YOUR FUTURE BABY WYETH MATERNA MATERNAL SUPPLEMENTS	OMD HONG KONG	HONG KONG
TOUCH THE PICKLE P&G INDIA WHISPER	BBDO INDIA Mumbai	INDIA	Short List
DEAR MR. TERRY SAVAGE INDIAN CONFEDERATION OF NGOS (ICONGO) APPEAL	BBDO INDIA Gurgaon	INDIA
CATSTACAM MARS PETCARE AUSTRALIA WHISKAS	CLEMENGER BBDO SYDNEY	AUSTRALIA	Short List
GAME OF BALLS BLUE BALL FOUNDATION TESTICULAR CANCER AWARENESS	M&C SAATCHI Sydney	AUSTRALIA	Bronze
CALORIE MOVIE DOCOMO HEALTHCARE MOVEBAND2	TOKYU AGENCY Tokyo	JAPAN
THE LOVEMARKS VIDEO SAATCHI & SAATCHI INDONESIA SELF PROMOTION AND RECRUITMENT	SAATCHI & SAATCHI INDONESIA Jakarta	INDONESIA
LOCKING IN CONSUMER LOYALTY WITH TET MESSAGE UNILEVER OMO	MINDSHARE VIETNAM Ho Chi Minh City	VIETNAM
POWER UP YOUR LIFE BOSCH BOSCH POWER TOOLS	EDELMAN Shanghai	CHINA
DIGITAL PEEKABOO BONPOINT SPRING SUMMER 2015 COLLECTION	FRED & FARID SHANGHAI	CHINA
SHANGHAI FASHION SHOW PARTY GLITCH INVITATION DIESEL A GLITCH INVITATION SPREAD ON SOCIAL MEDIA	FRED & FARID SHANGHAI	CHINA
FASHION STREET VIEW ME&CITY FAST FASHION CLOTHES	FRED & FARID SHANGHAI	CHINA
MOMENTUM DUO SENNHEISER MOMENTUM	FRED & FARID SHANGHAI	CHINA
WARMING UP E-STORE THE NORTH FACE TNF100 ULTRA MARATHON	FRED & FARID SHANGHAI	CHINA
E-FORESTATION SISTEMA SHYAM TELE-SERVICES TELECOMMUNICATIONS PROVIDER	CREATIVELAND ASIA Mumbai	INDIA
HELP THE JOBLESS HAPPINESS SAIGON ADVERTISING AGENCY	HAPPINESS SAIGON Ho Chi Minh City	VIETNAM
B02 Use of Other Digital Solutions in a Direct Marketing Campaign
THE PEDAL SAFE PROJECT JAKARTA BINTANG CYCLIST CLUB CYCLIST SAFETY CAMPAIGN	DENTSU UTAMA Kuala Lumpur	MALAYSIA
A MESSAGE TO SPACE HYUNDAI MOTOR COMPANY HYUNDAI MOTOR COMPANY	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	Short List
THE SLOWEST LETTER SK TELECOM TELECOMMUNICATION	SK PLANET Seoul	SOUTH KOREA
PANICOUPON CULTURE CONVENIENCE CLUB PANICOUPON	HAKUHODO Tokyo	JAPAN	Gold Spike
TALKABLE VEGETABLES HUG MART SUPERMARKET	HAKUHODO Tokyo	JAPAN
SAMPLE EVOLUTION AUPRES SMART CUBE SHISEIDO LIYUAN COSMETICS CO. AUPRES	BEIJING DENTSU ADVERTISING Beijing	CHINA
LOVE MODE PROCTER & GAMBLE REJOICE	LEO BURNETT HONG KONG	HONG KONG
LOOK AT ME SAMSUNG ELECTRONICS SAMSUNG ELECTRONICS	CHEIL WORLDWIDE Seoul	SOUTH KOREA	Bronze
MINUTE OF SILENCE - THE DAY THE INTERNET WENT SILENT MUTIARA MALAYSIA MINUTE OF SILENCE - MOBILE WEBSITE	McCANN WORLDGROUP/McCANN ERICKSON MALAYSIA Petaling Jaya	MALAYSIA

A04 Targeted Ambient Media: Large Scale
ONLY GAYTM IN THE VILLAGE
ANZ / ANZ BANK

WHYBIN\TBWA GROUP MELBOURNE

AUSTRALIA

Bronze
THIS IS THE NEW LEXUS NX
LEXUS AUSTRALIA / LEXUS NX

M&C SAATCHI Sydney

AUSTRALIA
STAY WITH PRIDE
AIRBNB / AIRBNB

WHYBIN\TBWA GROUP SYDNEY

AUSTRALIA

Bronze
CAN YOU SEE THE FUTURE?
MANULIFE INSURANCE COMPANY / MANULIFE INSURANCE

McCANN ERICKSON JAPAN Tokyo

JAPAN
FLYING SHOE STORE
CROCS / NORLIN

ENJIN Tokyo

JAPAN
SET IN STONE
CRIKEY / CRIKEY.COM.AU

LEO BURNETT MELBOURNE

AUSTRALIA
DONE IN ONE
LG / 15KG WASHING MACHINE

GPY&R Sydney

AUSTRALIA
MCTOLLBOOTH
McDONALD'S / McDONALD'S

LEO BURNETT GROUP MANILA

THE PHILIPPINES

Short List
THE KICK-BAG JOURNEY
AMERICAN TOURISTER / VIVOLITE LUGGAGE

CJ WORX Bangkok

THAILAND

Silver
RAINBOW DINNER
AIBAI CULTURE & EDUCATION CENTER(APAC) / NGO

J. WALTER THOMPSON Shanghai

CHINA
PRAY TO LOSE
NUTRALITE / HEALTHIER TABLE SPREAD

DDB MUDRA GROUP Mumbai

INDIA

A05 Direct Response Print or Standard Outdoor, including Inserts
THE TEST DRIVE BILLBOARD
LAND ROVER / LAND ROVER

Y&R SINGAPORE

SINGAPORE

Silver
APARTMENT FLYER
BMW JAPAN / NEW MINI 5 DOOR

BEACON COMMUNICATIONS Tokyo

JAPAN
DONATION POSTERS
PUBLIC TRANSPORT VICTORIA / CHARITY

GPY&R Melbourne

AUSTRALIA

Bronze
SHOWROOM HOME DELIVERY
AUDI JAPAN / AUDI A3

TOW Tokyo

JAPAN
COVER RACISM
CEYLON NEWSPAPERS / NEWSPAPER

TBWA\SRI LANKA Colombo

SRI LANKA