| Title | THE TEST DRIVE BILLBOARD |
| Brand | LAND ROVER |
| Product / Service | LAND ROVER |
| Category | A05. Direct Response Print or Standard Outdoor, including Inserts |
| Entrant | Y&R SINGAPORE, SINGAPORE |
| Entrant Company | Y&R SINGAPORE, SINGAPORE |
| Advertising Agency | Y&R SINGAPORE, SINGAPORE |
| Advertising Agency 2 | THE CAMPAIGN PALACE MANILA Taguig, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Badong Abesamis | The Campaign Palace Manila | Executive Creative Director |
| Herbert Hernandez | The Campaign Palace Manila | Executive Creative Director |
| Marcus Rebeschini | Y&R Asia | Executive Creative Director |
| Sandy Salurio | The Campaign Palace Manila | Executive Art Director |
| Kittisak Poonnotok | Y&R Singapore | Art Director |
| Joshua Hepburn | Y&R Singapore | Copywriter |
| Matt Grim | Y&R Singapore | Copywriter |
| Flow Lindo | The Campaign Palace Manila | Business Unit Director |
| Kat Camus | The Campaign Palace Manila | Account Manager |
| Ariel Bautisa | The Campaign Palace Manila | Account Manager |
| Carlos Averion | The Campaign Palace Manila | Studio Head / Digital Imagist |
The billboard carried a headline clearly calling the target to action – In this case, to test drive the car.
Making consumers test drive the car and experience it is often the best way to convince them to buy it. This sales strategy is amplified in the idea – they can actually test drive the car by bringing it down from a billboard near them.
Socially active Filipino go-getters who want to be recognized and respected for their ambition and ability to purchase for themselves the finest things in life.
The Test Drive Billboard increased the number of test drives 10 times over, compared to the number of test drives from the showroom.