CATCH UP BANNERS

TitleCATCH UP BANNERS
BrandSKY TELEVISION NZ
Product / ServiceSEASON LAUNCH
CategoryB05. Business Products & Services (incl. Corporate Image & Communication)
EntrantDDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Entrant Company DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Advertising Agency DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Media Agency OMD Auckland, NEW ZEALAND

Credits

Name Company Position
Damon Stapleton DDB Group New Zealand Chief Creative Officer
Shane Bradnick DDB Group New Zealand Executive Creative Director
Chris Schofield DDB Group New Zealand Creative Director
Hayley Marks DDB Group New Zealand Copywriter
Kiran Strickland DDB Group New Zealand Copywriter
Jian Xin Tay DDB Group New Zealand Art Director
James Blair DDB Group New Zealand Group Business Director
Katya Urlwin DDB Group New Zealand Senior Account Manager
Jordan Skye DDB Group New Zealand Creative Director
Liz Knox DDB Group New Zealand Digital Operations Manager
Johannes Gertz DDB Group New Zealand Senior Digital Producer
Joe Left DDB Group New Zealand Lead Developer
Braden Wikohika DDB Group New Zealand Digital Developer
Jason Vertongen DDB Group New Zealand Lead Designer

Creative Execution

To re-invigorate viewers passion for the shows we used revolutionary speed-reading technology, Spritz to deliver a lightening fast synopsis of the most memorable moments from the last season. Just by clicking on their chosen Spritz speed, viewers could quickly catch up during the week prior to the show's premiere. Just in time to the hit the new season running.

As a tactical part of Soho Channel's wider comms plan, the Spritz banners helped launch the new seasons, while getting fans to reconnect with the shows they love and increasing subscription numbers to Soho. In accordance with Soho's affiliate agreement with HBO and AMC, SKY's actual consumer data will not be released. However, the click through rates of our Spritz banners were 4 times greater than any of the channel's previous banner campaigns.

SKY TV wanted to maximise interest in its premium Pay-Per-View channel Soho, along with its exclusive access to the new seasons of hit shows Game of Thrones, Mad Men and Silicon Valley. The objective was to increase web traffic to the Soho website, and to drive subscription numbers to SKY TV. With the new seasons looming, it was important to build on the existing equity amongst fans and remind them of what they already love about the shows. The characters, the plot-lines, the themes. Everything that makes them great. What they all had in common was complicated back-stories and long down times between seasons. Our task was to bridge the gap.

Links

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