Title | CATCH UP BANNERS |
Brand | SKY TELEVISION NZ |
Product / Service | SEASON LAUNCH |
Category | B05. Business Products & Services (incl. Corporate Image & Communication) |
Entrant | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
Entrant Company | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
Advertising Agency | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
Media Agency | OMD Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Damon Stapleton | DDB Group New Zealand | Chief Creative Officer |
Shane Bradnick | DDB Group New Zealand | Executive Creative Director |
Chris Schofield | DDB Group New Zealand | Creative Director |
Hayley Marks | DDB Group New Zealand | Copywriter |
Kiran Strickland | DDB Group New Zealand | Copywriter |
Jian Xin Tay | DDB Group New Zealand | Art Director |
James Blair | DDB Group New Zealand | Group Business Director |
Katya Urlwin | DDB Group New Zealand | Senior Account Manager |
Jordan Skye | DDB Group New Zealand | Creative Director |
Liz Knox | DDB Group New Zealand | Digital Operations Manager |
Johannes Gertz | DDB Group New Zealand | Senior Digital Producer |
Joe Left | DDB Group New Zealand | Lead Developer |
Braden Wikohika | DDB Group New Zealand | Digital Developer |
Jason Vertongen | DDB Group New Zealand | Lead Designer |
To re-invigorate viewers passion for the shows we used revolutionary speed-reading technology, Spritz to deliver a lightening fast synopsis of the most memorable moments from the last season. Just by clicking on their chosen Spritz speed, viewers could quickly catch up during the week prior to the show's premiere. Just in time to the hit the new season running.
As a tactical part of Soho Channel's wider comms plan, the Spritz banners helped launch the new seasons, while getting fans to reconnect with the shows they love and increasing subscription numbers to Soho. In accordance with Soho's affiliate agreement with HBO and AMC, SKY's actual consumer data will not be released. However, the click through rates of our Spritz banners were 4 times greater than any of the channel's previous banner campaigns.
SKY TV wanted to maximise interest in its premium Pay-Per-View channel Soho, along with its exclusive access to the new seasons of hit shows Game of Thrones, Mad Men and Silicon Valley. The objective was to increase web traffic to the Soho website, and to drive subscription numbers to SKY TV. With the new seasons looming, it was important to build on the existing equity amongst fans and remind them of what they already love about the shows. The characters, the plot-lines, the themes. Everything that makes them great. What they all had in common was complicated back-stories and long down times between seasons. Our task was to bridge the gap.
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