Creative Execution

Turning handles on buses or subways – many city white-collars touches everyday - into health monitors. The monitor shows a variouty of health indicators such as balance ability，heartrate，BMI，etc., and those data will be sent to your cell phone via the YIli-ring APP. The app records and analyzes the data. When your health index falls below normal levels, the app would send warning signs. Besides, the Yili-ring can help the client to boost product sale. When you share your activity with your friends via the app, you will have a chance to get a 50% discount product coupon.

Smart bus rings built a new media platform by pushing healthy information based on scientific analysis. Through creating healthy hot topic, the App helped people to kill boring bus time and pay more attention on their health status. 6000 rings were installed on 200 buses in Beijing that run from morning to evening rush hours. 350000 people were involved in the project and the topic was forwarded for a total of more than 3,000,000 times. The campaign was widely reported by major local media.

In contemporary China especially large cities, life is very fast paced and stressful。Young people in big cites put almost all of their time hard-working but little time taking care of themselves. Over time, their ignorance of a healthy lifestyle would result in unwanted consequenes. It is a fact that many Chinese young people are in sub-health state. YILI MEIYITIAN is concerned about this situation, and we begin to think that, how can we provide a simple but helpful solution to help the city white collars care more about their health condition. Therefore the idea: Yili-ring --The first Bus health monitoring system in the world