| Title | JASMINE |
| Brand | TV5 |
| Product / Service | TELEVISION ENTERTAINMENT |
| Category | I01. Integrated Multi-Platform Campaign |
| Entrant | ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES |
| Entrant Company | ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES |
| Advertising Agency | ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES |
| Production Company | UNITEL PRODUCTIONS Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Andrew Petch | Ace Saatchi & Saatchi Manila | Executive Creative Director |
| Greg Martin | Ace Saatchi & Saatchi Manila | Creative Director |
| Paw Berroya | Ace Saatchi & Saatchi Manila | Associate Creative Director |
| Paolo Ferrer | Ace Saatchi & Saatchi Manila | Copywriter |
| Gino Caoile | Ace Saatchi & Saatchi Manila | Art Director |
| Emman Carandang | Ace Saatchi & Saatchi Manila | Art Director |
| Miguel Mier | Ace Saatchi & Saatchi Manila | Art Director |
| Gigi Garcia | Ace Saatchi & Saatchi Manila | VP/ Client Service Director |
| April Landicho | Ace Saatchi & Saatchi Manila | Management Supervisor |
| Neil Cabaluna | Ace Saatchi & Saatchi Manila | Account Supervisor |
| Vino Yanuario | Ace Saatchi & Saatchi Manila | Art Director |
| Anton Esteban | Ace Saatchi & Saatchi Manila | Copywriter |
| Tanya Yuson | Ace Saatchi & Saatchi Manila | Creative Consultant |
| Mihk Vergara | Ace Saatchi & Saatchi Manila | Episode Writer |
| Zig Marasigan | Ace Saatchi & Saatchi Manila | Episode Writer |
| Madonna Tarrayo | Unitel Productions, Inc. | Producer |
| Gen Wang-Lizares | Ace Saatchi & Saatchi | Head of Digital |
| Karen Sto. Domingo | Freelance | Producer |
| Shiela Tiongco | Ace Saatchi & Saatchi | Digital Director |
| Patti Mallari | Ace Saatchi & Saatchi | Communication Director |
| Martin Romualdez | Ace Saatchi & Saatchi | Digital PR |
| Jerik De Guzman/ Joem Segovia / Eina Castillo | Ace Saatchi & Saatchi | Digital Managers |
| Thonx Kwek | Ace Saatchi & Saatchi | Web Developer |
| Patti Lee | Ace Saatchi & Saatchi | Digital Media Manager |
| Jason Villaroman / Kervy Parreno / Aya Gonzales / Louie Di Jr. / Nikki Pereyra / Josh Rodriguez | Ace Saatchi & Saatchi | Events Team |
Hunted by a methodical stalker, famous Philippine actress, Jasmine Curtis-Smith stars as herself in a 9 episode suspense thriller TV series about her acting in a romantic comedy TV series intertwining real life and fictional people, content, and social media accounts to create the illusion that the events in the TV series are real. The series was complimented by a carefully orchestrated roll out of online, OOH, PR, and activation executions woven into the show’s narrative, creating the illusion that the events in the show were happening in real life.
“Jasmine” reached over 30 million online users. As of the season finale, the official Facebook page has the most number of fans for any TV5 show (5x more than the previous leader). All of the episodes trended consistently on Twitter. And Jasmine garnered over 102 million media impressions.
TV5,. the third largest TV network in the Philippines, asked us to create an ad campaign to revitalize the network’s image and attract a new, younger audience. But instead of giving them the ad they wanted, we gave them what they needed. JASMINE, the social transmedia TV experience that intertwines reality and fiction