FREE-NITURE

TitleFREE-NITURE
BrandGOGO VAN
Product / ServiceDELIVERY & LOGISTIC SERVICE
CategoryC01. Websites
EntrantLEO BURNETT HONG KONG, HONG KONG
Entrant Company LEO BURNETT HONG KONG, HONG KONG
Advertising Agency LEO BURNETT HONG KONG, HONG KONG

Credits

Name Company Position
Alfred Wong Leo Burnett/Hong Kong Executive Creative Director
Brian Ma Leo Burnett/Hong Kong Executive Creative Director
Calvin Chow Leo Burnett/Hong Kong Creative Director/Copywriter
Ivan Law Leo Burnett/Hong Kong Creative Director
Hoi Yiu Leo Burnett/Hong Kong Interactive Creative Director
Kennedy Pang Leo Burnett/Hong Kong Director of Integration - Creative
CK Chan Leo Burnett/Hong Kong Art Director
Rachel Lao Leo Burnett/Hong Kong Art Director/Illustrator
Daniel Lo Leo Burnett/Hong Kong Art Director
Kunal Kshirsagar Leo Burnett/Hong Kong Senior Copywriter
Jimmy Chan Leo Burnett/Hong Kong Programmer
Perry Tang Leo Burnett/Hong Kong Programmer
Sakura Kwok Leo Burnett/Hong Kong Brand Manager
Ciri Shek Leo Burnett/Hong Kong Brand Executive
Vienna Ip Leo Burnett/Hong Kong Brand Manager

Creative Execution

GoGo Van came up with a unique concept, GoGo Free-niture. It collects old furniture for $0 disposal fee, and gives this furniture away also priced at $0, the person only has to pay for the delivery. When someone needs to dispose old furniture, they simply go to our GoGo Free-niture website and upload its pictures and tag the location - now, the furniture is on our virtual shelf. People interested in owning the furniture go to our website and select what they want and enter their location. We calculate the delivery charges and send it to your door.

Through GoGo Free-niture, the disposal fee of unwanted furniture is saved; the burden for tenants to pay for new furniture is lightened, as they only have to pay for delivery. This way, GoGo Van actually started a new service, which generated 18% growth in business. Just 1 ride benefits 3 sides. This is GoGo Free-niture.

For 5 consecutive years Hong Kong has been the most expensive city to buy property in. Property prices currently are at an all time high. So it’s no surprise that a majority of the people in this city can only rent their homes. As the number of tenants in Hong Kong rises - currently at 327,000 - so does the rent. As a result, many people are forced to move frequently. Moving houses is an expensive affair because of two reasons: 1) You need to pay a disposal fee to get rid of furniture. 2) You have to buy new furniture for your new place. GoGo Van, a logistics and delivery company based in Hong Kong wanted to be the bridge for those who needed to do both the above - essentially becoming their go to choice for delivery.

Links

Website URL