| Title | INVISIBLE MUSIC VIDEO |
| Brand | WARNER MUSIC JAPAN |
| Product / Service | KOBUKURO |
| Category | A02. User experience |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company | DENTSU Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Production Company | KIRAMEKI Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kenjiro Sese | DENTSU INC. | Creative Director / Planner |
| Yoshihiko Inoue | DENTSU INC. | Copywriter / Planner |
| Tetsuo Koga | Dentsu Public Relations Inc. | PR Planner |
| Tomoaki Kumano | kirameki inc. | Producer |
| Ryo Kuribayashi | kirameki inc. | Production Manager |
| Takayuki Nagai | BIRDMAN Inc. | Art Director |
| Ryotaro Nakano | BIRDMAN Inc. | Designer |
| Kousei Motoyoshi | BIRDMAN Inc. | Programmer |
| Tomoya Takahashi | Orunica Inc. | Technical Director / Developer (PC) |
| Masaoki Ikoma | Freelance | Technical Director / Developer (Smart Phone) |
| Takumi Koyama | VROOOOM | Director |
| Shimon Tani | Imura Jimusyo | DOP |
| Sayaka Nanri | Imura Jimusyo | Assitant Camera |
| Etsuko Tanigawa | tree | Hair & Make up |
| Ryosuke Fujimoto | VROOOOM | Editor |
An Invisible Music Video: a new way to experience music; not with the eyes but with the heart. Using a webcam to capture eye movement, we created a world first: a music clip that plays when you close your eyes. By qualifying users’ levels of absorption through their expressions and eye movements, we measured the parts of the song that people wee most moved by.
In one day, over 10,000 users tried out the music clip and it was reported by numerous media outlets, creating great buzz. There were a flood of comments from users who experienced it, showing that we succeeded in moving people with a new music experience.
Music duo KOBUKURO were releasing a new song. They wanted the song to reach the hearts of as many people as possible without getting lost in these changing times.
Website URL | Additional URL 1