| Title | HOCKEY SELFIE STICK |
| Brand | STAR INDIA |
| Product / Service | STAR SPORTS |
| Category | F03. Use of Co-Creation & User Generated Content |
| Entrant | BLINK DIGITAL Mumbai, INDIA |
| Entrant Company | BLINK DIGITAL Mumbai, INDIA |
| Advertising Agency | BLINK DIGITAL Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Dooj Ramchandani | Blink Digital | Creative Director |
| Rikki Agarwal | Blink Digital | Account Director |
| Jana Colaco | Blink Digital | Copywriter |
| Mayur Bet | Blink Digital | Animation |
| Yogesh Shirke | Blink Digital | Art Director |
| Sanjay Vishwakarma | Blink Digital | Agency Producer |
Fans could easily take their selfies at stadiums with the Hockey Selfie Stick during the Hockey India League matches, and upload them on social media. Customized photo jackets were also distributed for select selfies.
9357 #HockeySelfies Taken 2428 #HockeySelfie Uploaded 4177 Photo Jackets Distributed
Despite being the national sport, Hockey is not perceived to be as cool as Cricket or Football. Therefore, our task was to make Hockey relevant to the youth by making it unconventionally "cool". Selfies were a “cool” trend that our target audience indulged in. We wanted to make hockey relevant to the youth by riding on this trend. We made our own version of the stick selfie - the Hockey Selfie Stick.