| Title | PRO KABADDI LEAGUE INTERACTIVE HOMEPAGE TAKEOVER |
| Brand | STAR INDIA |
| Product / Service | STAR SPORTS |
| Category | D01. Web Banner |
| Entrant | BLINK DIGITAL Mumbai, INDIA |
| Entrant Company | BLINK DIGITAL Mumbai, INDIA |
| Advertising Agency | BLINK DIGITAL Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Dooj Ramchandani | Blink Digital | Creative Director |
| Rikki Agarwal | Blink Digital | Account Director |
| Jana Colaco | Blink Digital | Copywriter |
| Mayur Bet | Blink Digital | Animation |
| Yogesh Shirke | Blink Digital | Art Director |
We created an interactive homepage takeover that replicated a real-life game of Kabaddi on Yahoo! India homepage. The interactive homepage takeover transformed the Yahoo! India homepage into a Kabaddi field and the user’s mouse into a raider, surrounded by seven defenders who moved exactly as they would in a real life game.
4 million impressions 7% interaction rate 22 million viewers tuned in to the opening matches, 10 times that of the FIFA Worldcup
To drive viewership for the Pro Kabaddi League. Instead of getting consumers to Kabaddi, we wanted to get Kabaddi to consumers.