| Title | WATCH IT WITH THE S6 |
| Brand | SAMSUNG |
| Product / Service | GALAXY S6 |
| Category | A06. Use of Video |
| Entrant | LEO BURNETT VIETNAM Ho Chi Minh City, VIETNAM |
| Entrant Company | LEO BURNETT VIETNAM Ho Chi Minh City, VIETNAM |
| Advertising Agency | LEO BURNETT VIETNAM Ho Chi Minh City, VIETNAM |
| Media Agency | STARCOM VIETNAM Ho Chi Minh City, VIETNAM |
| Media Agency 2 | PERFORMICS Ho Chi Minh City, VIETNAM |
| Production Company | WIZARD Ho Chi Minh City, VIETNAM |
| Production Company 2 | BUTLERS, KINGS & QUEENS Barcelona, SPAIN |
| Production Company 3 | KANTANA Ho Chi Minh City, VIETNAM |
| Name | Company | Position |
|---|---|---|
| Kate Bayona-Garcia | Leo Burnett/ M&T (BCC) | Head of Digital and Innovations |
| Jeremy Southern | Leo Burnett/ M&T (BCC) | Executive Creative Director |
| Paolo Garcia | Leo Burnett/ M&T (BCC) | Digital Creative Director |
| Du Tang | Leo Burnett/ M&T (BCC) | Head of Copy |
| Julian Brzoska | Leo Burnett/ M&T (BCC) | Digital Account Lead |
| Huyen Le | Leo Burnett/ M&T (BCC) | Social Account Manager |
| Phuong Ngo | Leo Burnett/ M&T (BCC) | Digital Design Lead / UX Designer |
| Anh Thu Nguyen | Leo Burnett/ M&T (BCC) | Digital Content Writer |
| Nguyen Vo | Leo Burnett/ M&T (BCC) | Digital Production Lead |
| Hung Tran | Leo Burnett/ M&T (BCC) | Technical Supervisor |
| Alok Bhute | Leo Burnett Vietnam | Strategic Planner |
| Thao Thi Nguyen | Leo Burnett/ M&T (BCC) | Head of Integrated Account Management |
| Phuc Tong | Leo Burnett/ M&T (BCC) | Senior Account Manager |
| Yen Nguyen | Leo Burnett/ M&T (BCC) | Senior Account Executive |
| Kate Thu | Leo Burnett/ M&T (BCC) | Production Manager |
| Susan Truong | Leo Burnett/ M&T (BCC) | Production Assistant |
Knowing this fascination, we created a love story portraying a famous Vietnamese celebrity, Thanh Hang, falling in love with a young strapping man in Paris. We fanned their curiosity by inserting extra juicy bits into the narrative that could be seen only when S6 users sync their smartphones with the main screen, made possible through the double screen technology. The innovative technology integrated the online film for desktop and mobile at once. The non-S6 users could partially view the story. 5 interactive messages appeared on their screen, triggering an urge to experience complete film in 79 stores nationwide.